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Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: May 6, 2020
Date Accepted: Jul 26, 2020
Date Submitted to PubMed: Aug 25, 2020

The final, peer-reviewed published version of this preprint can be found here:

Perceptions, Knowledge, and Behaviors Related to COVID-19 Among Social Media Users: Cross-Sectional Study

Ali KF, Whitebridge S, Jamal MH, Al-Safy M, Atkin SL

Perceptions, Knowledge, and Behaviors Related to COVID-19 Among Social Media Users: Cross-Sectional Study

J Med Internet Res 2020;22(9):e19913

DOI: 10.2196/19913

PMID: 32841153

PMCID: 7481018

Public’s Perceptions and Knowledge Towards the 2019 Novel Coronavirus Disease (COVID-19): A Social Media Cross-Sectional Study

  • Khawla F Ali; 
  • Simon Whitebridge; 
  • Mohammad H Jamal; 
  • Mohamed Al-Safy; 
  • Stephen L Atkin

ABSTRACT

Background:

Social media represents a rapid and impactful way to obtain and deliver information in the 21st century.

Objective:

The aim was to rapidly obtain information regarding public’s perceptions, knowledge and behaviors towards the novel 2019 coronavirus (COVID-19), in order to identify key areas of public education.

Methods:

In a cross-sectional study design, a survey weblink was posted on the social media platforms: Instagram, Twitter and WhatsApp, by the study investigators. Participants included all users of social media, aged 18-years and above. The main outcomes measured were knowledge of symptoms of COVID-19, protective measures against COVID-19 and source(s) of information about COVID-19. Sub-group analyses were conducted examining effects of age, gender, underlying illness and working/studying in healthcare on likelihood of acquiring COVID-19 and likelihood of vaccinating against COVID-19.

Results:

A total of 5,677 subjects completed the survey in 1 week. “Fever or chills” (87.6%) and “shortness of breath” (82.7%) were identified as main symptoms of COVID-19. Washing/sanitizing hands (87.9%) and avoiding public places/crowds (85.7%) were identified as most frequent protective measures against COVID-19. Social media was the most utilized source of COVID-19 information (83.5%), followed by the World Health Organization (50.1%). Subgroup analysis revealed younger subjects (age <35 years), males and those working/studying in healthcare had reported higher perceived likelihood of acquiring COVID-19, whereas older subjects, females and those in non-healthcare areas reported lower perceived likelihood of acquiring COVID-19. Similar trends were observed for vaccination against COVID-19; with older subjects, females and those in non-healthcare areas reporting lower likelihood of vaccinating against COVID-19.

Conclusions:

Our results are indicative of a relatively well-informed cohort, implementing appropriate protective measures. However, key knowledge deficiencies exist with regards to vaccination against COVID-19. Future efforts should aim at correcting those.


 Citation

Please cite as:

Ali KF, Whitebridge S, Jamal MH, Al-Safy M, Atkin SL

Perceptions, Knowledge, and Behaviors Related to COVID-19 Among Social Media Users: Cross-Sectional Study

J Med Internet Res 2020;22(9):e19913

DOI: 10.2196/19913

PMID: 32841153

PMCID: 7481018

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© The authors. All rights reserved. This is a privileged document currently under peer-review/community review (or an accepted/rejected manuscript). Authors have provided JMIR Publications with an exclusive license to publish this preprint on it's website for review and ahead-of-print citation purposes only. While the final peer-reviewed paper may be licensed under a cc-by license on publication, at this stage authors and publisher expressively prohibit redistribution of this draft paper other than for review purposes.

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