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How to Promote Health Policy in Major Health Emergencies? Empirical Test Based on the Current Experience of China's New Coronavirus Vaccine
32 Pages Posted: 22 Feb 2022 Publication Status: Preprint
Abstract
Since the end of 2019, a new coronavirus has broken out in global communities. It has spread worldwide, and continues to mutate into different and hard-to-control strains. Concomitantly, the protective effect of the basic coronavirus vaccine continues to fluctuate; the new strains of the virus develop resistance to older vaccines, thus new, improved vaccines need to be created. Or, at the least, “booster” shots are necessary to enhance protection. However, the establishment of a line of defense to protect the population appears to be the most effective means of controlling the continued spread of the virus in our countries. It is indeed important that health officials and authorities improve the vaccination rate of the public. To do this, it has been found that distributing information by means of fear is an effective means of communicating with the public, however strange the tactic may sound. This paper is based on the new Extend Parallel Process Model of fear appeal (EPPM), which utilizes the classical attitude-behavior relationship theory of social psychology-planned behavior theory, and sets up a structured questionnaire to investigate the influencing factors in the public of any new coronavirus vaccine booster injection. It is found that subjective norm perception, threat perception, and efficacy perception are the main factors that influence the public’s willingness to be inoculated with the new coronavirus vaccine, which is consistent with previous studies. At the same time, the above three factors are also the main influencing factors of persuading others to take the new coronavirus vaccines, and the level of the public’s willingness to take these vaccines is consistent with the tendency of persuading others to accept these protective measures and take the vaccine. In addition, there is a common understanding that there is a certain level of susceptibility to new coronavirus strains among the general public, but there are different views on individual susceptibility and the susceptibility of the collective masses, and it is generally believed among individuals that the risk of others being infected with the new coronavirus variant is higher than the risk to themselves. This indicates, to a certain extent, the existence of the third-person effect in the new coronavirus disease.
Keywords: Covid-19, EPPM, fear appeal, major health emergency, Social Norms, Vaccination
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