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Competitiveness During Covid-19 Pandemic: New Product Development and Supply Chain Agility

Yıl 2020, Cilt: 19 Sayı: COVID-19 Special Issue, 308 - 325, 31.10.2020
https://doi.org/10.21547/jss.786149

Öz

Different forms of competition are experienced during the Covid-19 pandemic period. Being able to develop and launch new products is one of the competitive strategies. With the Covid-19 outbreak, the importance and urgency of developing new products in some sectors have also emerged. On the other hand, the supply chain must be agile in order to respond quickly to customer and market demands. This is another factor that provides companies with competitive advantage. The main purpose of this study is to examine the effect of new product development and supply chain agility on firms' gaining competitive power during the Covid-19 outbreak. It also reveals the moderator and mediating role of supply chain agility in the relationship between competitiveness and new product development. For these purposes, these concepts discussed theoretically in the study first. Data are collected through a survey to analyze the proposed model and hypotheses. Since the data are collected in the current epidemic period, the study is important in terms of revealing the importance given by firms to these three concepts in this period as well. The population of the study is composed of the manufacturing companies operating in the industrial zone of Gaziantep. Regression analysis based on the bootstrap method was conducted and analyzes were made by using Process Macro. Analyzes results confirm the hypotheses as; during the Covid-19 pandemic period, new product development and supply chain agility have a significant positive effect on competitiveness.

Kaynakça

  • Agarwal, A., Shankar, R., & Tiwari, M. K. (2007). Modeling agility of supply chain. Industrial Marketing Management, 36(4), 443–457.
  • Akben, İ., & Güngör, A. (2018). Tedarik zinciri ve yalın tedarik zinciri. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 5(7), 1–12.
  • Altuğ, N. (2017). İşletmelerde yeni ürün geliştirme çalışmaları ve başarı faktörleri. Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 03(02), 20–28.
  • Ambe, I. M. (2010). Agile supply chain: strategy for competitive advantage. Journal of Global Strategic Management, 1(4), 5–5. https://doi.org/10.20460/jgsm.2010415835
  • Arteta, B. M., & Giachetti, R. E. (2004). A measure of agility as the complexity of the enterprise system. Robotics and Computer-Integrated Manufacturing, 20(6 SPEC. ISS.), 495–503.
  • Baş, T. (2008). Anket: anket nasıl hazırlanır, uygulanır, değerlendirilir? (5. Edition). Seçkin Yayıncılık.
  • Berger, R. (2013). Best practices in new product development. Brandenburgische Technische Universitat, April, 1–21. https://www.rolandberger.com/media/pdf/Roland_Berger_Best_practices_in_new_product_development_20130419.pdf
  • Betts, T., & Tadisina, S. K. (2009). Supply chain agility, collaboration, and performance: how do they relate? POMS 20th Annual Conference, 1–22.
  • Bhuiyan, N. (2011). A framework for successful new product development. Journal of Industrial Engineering and Management, 4(4), 746–770. https://doi.org/10.3926/jiem.334
  • Booz, Allen, & Hamilton. (1982). New product management for the 1980s (pp. 11–18). Jones & Bartlett Learning, LLC.
  • Carvalho, H., Azevedo, S. G., & Cruz-Machado, V. (2012). Agile and resilient approaches to supply chain management: Influence on performance and competitiveness. Logistics Research, 4(1–2), 49–62.
  • Christopher, M. (2000). The agile supply chain: competing in volatile markets. Industrial Marketing Management, 29(1), 37–44.
  • Craig, A., & Hart, S. (1992). Where to now in new product development research? European Journal of Marketing, 26(11), 2–49.
  • Dhaigude, A., & Kapoor, R. (2017). The mediation role of supply chain agility on supply chain orientation-supply chain performance link. Journal of Decision Systems, 26(3), 275–293.
  • Ekinci, G., & Yıldız, B. (2017). 3. PL’de Taraflar Arasında Fırsatçılığa Etki Eden Faktörler. In Z. NAŞ & V. Şönmez (Eds.), 1. Uluslararası El-Ruha Sosyal Bilimler Kongresi (p. 65). İksad Yayınevi.
  • George, D., & Mallery, P. (2013). IBM SPSS statistics 19 step by step a simple guide and reference (Pearson (ed.); 13. Editio).
  • Goldman, S. L., Nagel, R. N., & Preiss, K. (1995). Agile competitors and virtual organizations: strategies for enriching the customer. Van Nostrand Reinhold.
  • Gong, Y., & Janssen, M. (2012). From policy implementation to business process management: Principles for creating flexibility and agility. Government Information Quarterly, 29(SUPPL. 1), 61–71.
  • Hart, S. (2012). Important facts about new product development. The Marketing Book, July, 314–341.
  • Hayes, A. f. (2018). Introduction to mediation, moderation, and conditional process analysis- A regression based approach (Told D. Little (ed.); Second Edi). The Guilford Press.
  • Ivanov, D. (2010). An adaptive framework for aligning (re)planning decisions on supply chain strategy, design, tactics, and operations. International Journal of Production Research, 48(13), 3999–4017.
  • Kazimierska, M., & Grębosz-Krawczyk, M. (2017). New product development (npd) process – an example of industrial sector. Management Systems in Production Engineering, 25(4), 246–250.
  • Ketchen, D. J., & Giunipero, L. C. (2004). The intersection of strategic management and supply chain management. Industrial Marketing Management, 33(1), 51–56.
  • Khan, H., & Wisner, J. D. (2019). Supply chain integration, learning, and agility: Effects on performance. Operations and Supply Chain Management, 12(1), 14–23.
  • Liu, H., Ke, W., Wei, K. K., & Hua, Z. (2013). The impact of IT capabilities on firm performance: The mediating roles of absorptive capacity and supply chain agility. Decision Support Systems, 54(3), 1452–1462.
  • Marín, L., Rubio, A., & de Maya, S. R. (2012). Competitiveness as a atrategic outcome of corporate social responsibility. Corporate Social Responsibility and Environmental Management, 19(6), 364–376.
  • Maune, A. (2014). Competitive intelligence as an enabler for firm competitiveness: an overview. Journal of Governance and Regulation, 3(2), 29–42.
  • Ofek, E. (2008). Competitive positioning through new product development. In C. H. Loch & S. Kavadias (Eds.), Handbook of New Product Development Management (1st ed., pp. 49–86). Elsevier.
  • Özgüner, M., & Özgüner, Z. (2019). Tedarik zinciri riskleri’nin lojistik performans üzerindeki etkisinin yapısal eşitlik modellemesi ile belirlenmesi. Eskişehir Osmangazi Üniversitesi İİBF Dergisi, 14(1), 67–82.
  • Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review.
  • Qrunfleh, S., & Tarafdar, M. (2013). Lean and agile supply chain strategies and supply chain responsiveness: the role of strategic supplier partnership and postponement. Supply Chain Management, 18(6), 571–582.
  • Stratton, R., & Warburton, R. D. H. (2006). Managing the trade-off implications of global supply. International Journal of Production Economics, 103(2), 667–679.
  • Swafford, P. M., Ghosh, S., & Murthy, N. (2006). The antecedents of supply chain agility of a firm: Scale development and model testing. Journal of Operations Management, 24(2), 170–188.
  • Swafford, P. M., Ghosh, S., & Murthy, N. (2008). Achieving supply chain agility through IT integration and flexibility. International Journal of Production Economics, 116(2), 288–297.
  • Um, J. (2017). The impact of supply chain agility on business performance in a high level customization environment. Operations Management Research, 10(1–2), 10–19.
  • Um, J., Lyons, A., Lam, H. K. S., Cheng, T. C. E., & Dominguez-Pery, C. (2017). Product variety management and supply chain performance: A capability perspective on their relationships and competitiveness implications. International Journal of Production Economics, 187(February), 15–26.
  • Wu, K. J., Tseng, M. L., Chiu, A. S. F., & Lim, M. K. (2017). Achieving competitive advantage through supply chain agility under uncertainty: A novel multi-criteria decision-making structure. International Journal of Production Economics, 190, 96–107.
  • Yiğit, S. (2017). İşletmelerde yeni ürün geliştirmenin rekabet avantajı yaratılması açısından değerlendirilmesi ve cam sektöründe bir uygulama. İstanbul Üniversitesi Girişimcilik Dergisi, 1(2), 43–54.
  • Yıldırmaz, H. (2008). The Impact of Knowledge Management Capabilities On New Product Development and Company Performance. Unpublished PHD Theses. Yeditepe University, İstanbul, Retrieved 05 February 2020 from: https://tez.yok.gov.tr/
  • Yıldız, B., & Çetindaş, A. (2018). Stratejik kaynak kullanımının firma performansı üzerindeki etkisinde tedarik zinciri çevikliğinin aracı rolü. Business & Management Studies: An International Journal, 6(4), 878–897.
  • Yıldız, B., & Çetindaş, A. (2020). Tedarik zinciri entegrasyonunun firma performansı üzerindeki etkisinde tedarik zinciri esnekliği ve tedarik zinciri çevikliğinin aracı rolü. Verimlilik Dergisi, 3, 175–199.
  • Yön, I. (2007). Tedarik Zinciri Yönetimi Uygulamalarının Rekabet Gücüne Etkisi. Gaziantep Üniversitesi.
  • Yusuf, Y. Y., Gunasekaran, A., Musa, A., Dauda, M., El-Berishy, N. M., & Cang, S. (2014). A relational study of supply chain agility, competitiveness and business performance in the oil and gas industry. International Journal of Production Economics, 147(B), 531–543.
Yıl 2020, Cilt: 19 Sayı: COVID-19 Special Issue, 308 - 325, 31.10.2020
https://doi.org/10.21547/jss.786149

Öz

Kaynakça

  • Agarwal, A., Shankar, R., & Tiwari, M. K. (2007). Modeling agility of supply chain. Industrial Marketing Management, 36(4), 443–457.
  • Akben, İ., & Güngör, A. (2018). Tedarik zinciri ve yalın tedarik zinciri. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 5(7), 1–12.
  • Altuğ, N. (2017). İşletmelerde yeni ürün geliştirme çalışmaları ve başarı faktörleri. Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 03(02), 20–28.
  • Ambe, I. M. (2010). Agile supply chain: strategy for competitive advantage. Journal of Global Strategic Management, 1(4), 5–5. https://doi.org/10.20460/jgsm.2010415835
  • Arteta, B. M., & Giachetti, R. E. (2004). A measure of agility as the complexity of the enterprise system. Robotics and Computer-Integrated Manufacturing, 20(6 SPEC. ISS.), 495–503.
  • Baş, T. (2008). Anket: anket nasıl hazırlanır, uygulanır, değerlendirilir? (5. Edition). Seçkin Yayıncılık.
  • Berger, R. (2013). Best practices in new product development. Brandenburgische Technische Universitat, April, 1–21. https://www.rolandberger.com/media/pdf/Roland_Berger_Best_practices_in_new_product_development_20130419.pdf
  • Betts, T., & Tadisina, S. K. (2009). Supply chain agility, collaboration, and performance: how do they relate? POMS 20th Annual Conference, 1–22.
  • Bhuiyan, N. (2011). A framework for successful new product development. Journal of Industrial Engineering and Management, 4(4), 746–770. https://doi.org/10.3926/jiem.334
  • Booz, Allen, & Hamilton. (1982). New product management for the 1980s (pp. 11–18). Jones & Bartlett Learning, LLC.
  • Carvalho, H., Azevedo, S. G., & Cruz-Machado, V. (2012). Agile and resilient approaches to supply chain management: Influence on performance and competitiveness. Logistics Research, 4(1–2), 49–62.
  • Christopher, M. (2000). The agile supply chain: competing in volatile markets. Industrial Marketing Management, 29(1), 37–44.
  • Craig, A., & Hart, S. (1992). Where to now in new product development research? European Journal of Marketing, 26(11), 2–49.
  • Dhaigude, A., & Kapoor, R. (2017). The mediation role of supply chain agility on supply chain orientation-supply chain performance link. Journal of Decision Systems, 26(3), 275–293.
  • Ekinci, G., & Yıldız, B. (2017). 3. PL’de Taraflar Arasında Fırsatçılığa Etki Eden Faktörler. In Z. NAŞ & V. Şönmez (Eds.), 1. Uluslararası El-Ruha Sosyal Bilimler Kongresi (p. 65). İksad Yayınevi.
  • George, D., & Mallery, P. (2013). IBM SPSS statistics 19 step by step a simple guide and reference (Pearson (ed.); 13. Editio).
  • Goldman, S. L., Nagel, R. N., & Preiss, K. (1995). Agile competitors and virtual organizations: strategies for enriching the customer. Van Nostrand Reinhold.
  • Gong, Y., & Janssen, M. (2012). From policy implementation to business process management: Principles for creating flexibility and agility. Government Information Quarterly, 29(SUPPL. 1), 61–71.
  • Hart, S. (2012). Important facts about new product development. The Marketing Book, July, 314–341.
  • Hayes, A. f. (2018). Introduction to mediation, moderation, and conditional process analysis- A regression based approach (Told D. Little (ed.); Second Edi). The Guilford Press.
  • Ivanov, D. (2010). An adaptive framework for aligning (re)planning decisions on supply chain strategy, design, tactics, and operations. International Journal of Production Research, 48(13), 3999–4017.
  • Kazimierska, M., & Grębosz-Krawczyk, M. (2017). New product development (npd) process – an example of industrial sector. Management Systems in Production Engineering, 25(4), 246–250.
  • Ketchen, D. J., & Giunipero, L. C. (2004). The intersection of strategic management and supply chain management. Industrial Marketing Management, 33(1), 51–56.
  • Khan, H., & Wisner, J. D. (2019). Supply chain integration, learning, and agility: Effects on performance. Operations and Supply Chain Management, 12(1), 14–23.
  • Liu, H., Ke, W., Wei, K. K., & Hua, Z. (2013). The impact of IT capabilities on firm performance: The mediating roles of absorptive capacity and supply chain agility. Decision Support Systems, 54(3), 1452–1462.
  • Marín, L., Rubio, A., & de Maya, S. R. (2012). Competitiveness as a atrategic outcome of corporate social responsibility. Corporate Social Responsibility and Environmental Management, 19(6), 364–376.
  • Maune, A. (2014). Competitive intelligence as an enabler for firm competitiveness: an overview. Journal of Governance and Regulation, 3(2), 29–42.
  • Ofek, E. (2008). Competitive positioning through new product development. In C. H. Loch & S. Kavadias (Eds.), Handbook of New Product Development Management (1st ed., pp. 49–86). Elsevier.
  • Özgüner, M., & Özgüner, Z. (2019). Tedarik zinciri riskleri’nin lojistik performans üzerindeki etkisinin yapısal eşitlik modellemesi ile belirlenmesi. Eskişehir Osmangazi Üniversitesi İİBF Dergisi, 14(1), 67–82.
  • Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review.
  • Qrunfleh, S., & Tarafdar, M. (2013). Lean and agile supply chain strategies and supply chain responsiveness: the role of strategic supplier partnership and postponement. Supply Chain Management, 18(6), 571–582.
  • Stratton, R., & Warburton, R. D. H. (2006). Managing the trade-off implications of global supply. International Journal of Production Economics, 103(2), 667–679.
  • Swafford, P. M., Ghosh, S., & Murthy, N. (2006). The antecedents of supply chain agility of a firm: Scale development and model testing. Journal of Operations Management, 24(2), 170–188.
  • Swafford, P. M., Ghosh, S., & Murthy, N. (2008). Achieving supply chain agility through IT integration and flexibility. International Journal of Production Economics, 116(2), 288–297.
  • Um, J. (2017). The impact of supply chain agility on business performance in a high level customization environment. Operations Management Research, 10(1–2), 10–19.
  • Um, J., Lyons, A., Lam, H. K. S., Cheng, T. C. E., & Dominguez-Pery, C. (2017). Product variety management and supply chain performance: A capability perspective on their relationships and competitiveness implications. International Journal of Production Economics, 187(February), 15–26.
  • Wu, K. J., Tseng, M. L., Chiu, A. S. F., & Lim, M. K. (2017). Achieving competitive advantage through supply chain agility under uncertainty: A novel multi-criteria decision-making structure. International Journal of Production Economics, 190, 96–107.
  • Yiğit, S. (2017). İşletmelerde yeni ürün geliştirmenin rekabet avantajı yaratılması açısından değerlendirilmesi ve cam sektöründe bir uygulama. İstanbul Üniversitesi Girişimcilik Dergisi, 1(2), 43–54.
  • Yıldırmaz, H. (2008). The Impact of Knowledge Management Capabilities On New Product Development and Company Performance. Unpublished PHD Theses. Yeditepe University, İstanbul, Retrieved 05 February 2020 from: https://tez.yok.gov.tr/
  • Yıldız, B., & Çetindaş, A. (2018). Stratejik kaynak kullanımının firma performansı üzerindeki etkisinde tedarik zinciri çevikliğinin aracı rolü. Business & Management Studies: An International Journal, 6(4), 878–897.
  • Yıldız, B., & Çetindaş, A. (2020). Tedarik zinciri entegrasyonunun firma performansı üzerindeki etkisinde tedarik zinciri esnekliği ve tedarik zinciri çevikliğinin aracı rolü. Verimlilik Dergisi, 3, 175–199.
  • Yön, I. (2007). Tedarik Zinciri Yönetimi Uygulamalarının Rekabet Gücüne Etkisi. Gaziantep Üniversitesi.
  • Yusuf, Y. Y., Gunasekaran, A., Musa, A., Dauda, M., El-Berishy, N. M., & Cang, S. (2014). A relational study of supply chain agility, competitiveness and business performance in the oil and gas industry. International Journal of Production Economics, 147(B), 531–543.
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Finans
Bölüm İşletme Finans
Yazarlar

Ahmet Çetindaş 0000-0003-2262-4204

Oya Öztürk Bu kişi benim 0000-0002-3507-4865

Yayımlanma Tarihi 31 Ekim 2020
Gönderilme Tarihi 30 Ağustos 2020
Kabul Tarihi 30 Eylül 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 19 Sayı: COVID-19 Special Issue

Kaynak Göster

APA Çetindaş, A., & Öztürk, O. (2020). Competitiveness During Covid-19 Pandemic: New Product Development and Supply Chain Agility. Gaziantep University Journal of Social Sciences, 19(COVID-19 Special Issue), 308-325. https://doi.org/10.21547/jss.786149