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Exploring Contextual Factors of User E-Commerce Adoption During Coronavirus

Exploring Contextual Factors of User E-Commerce Adoption During Coronavirus

Manal Y. Alduaij, Mariam A. Alterkait
Copyright: © 2022 |Volume: 13 |Issue: 1 |Pages: 15
ISSN: 1947-9301|EISSN: 1947-931X|EISBN13: 9781683181293|DOI: 10.4018/IJTD.304382
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MLA

Alduaij, Manal Y., and Mariam A. Alterkait. "Exploring Contextual Factors of User E-Commerce Adoption During Coronavirus." IJTD vol.13, no.1 2022: pp.1-15. http://doi.org/10.4018/IJTD.304382

APA

Alduaij, M. Y. & Alterkait, M. A. (2022). Exploring Contextual Factors of User E-Commerce Adoption During Coronavirus. International Journal of Technology Diffusion (IJTD), 13(1), 1-15. http://doi.org/10.4018/IJTD.304382

Chicago

Alduaij, Manal Y., and Mariam A. Alterkait. "Exploring Contextual Factors of User E-Commerce Adoption During Coronavirus," International Journal of Technology Diffusion (IJTD) 13, no.1: 1-15. http://doi.org/10.4018/IJTD.304382

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Abstract

Due to the intense impact coronavirus has placed on businesses the study examines the effect of the pandemic on e-commerce adoption. The Purpose study is to explore user’s contextual factors and its effect on user fears, experience, perceived usefulness, perceived ease of use, and intention to use e-commerce during coronavirus. some users faced fears and hesitation to transition to e-commerce platforms from different segments of society. The study used a quantitative approach based on an electronically generated and distributed questionnaire to 402 participants.this research employed the TAM to examine user’s adoption of e-commerce amidst the pandemic. In terms of gender, results show females have greater fear than males when using e-commerce. Males feel greater perceived usefulness (PU), perceived ease of use (PEOU), and have gained a better experience than females when using e-commerce. In terms of age, participants 35 years and above gained a better experience

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