Video-ethnography during Covid-19 and beyond: Generating user foresights in a virtual world

Evy Sakellariou is Associate Professor and Director of the MSc Innovation and Entrepreneurship at Kingston Business School UK. She is a co-founding member of the Kingston Business School Future Thinking Research Hub . She is engaged in Covid-19 related research and knowledge exchange as a member of the UK Parliament Outbreak Expert Database and the Kingston Business School Covid-19 Think Tank. Her other research interests lie in the areas of organizational creativity, foresights and storytelling for ideation and innovation. She has published in leading academic journals and international academic conference proceedings. Previously, she held senior managerial positions in innovation, marketing and strategic planning in Europe and the UK. She managed a wide portfolio of brands and launched successfully more than 50 new products. She worked with a broad range of multinational companies and non-profit organizations to provide executive training and coaching.

Kalipso Karantinou is Assistant Professor of Marketing at the Department of Marketing and Communication of the Athens University of Economics and Business. Her research and teaching expertise lies in the areas of consumer behavior, services marketing, and innovation management. Her published work has appeared in a broad range of academic journals, including the Journal of Experimental Social Psychology, Tourism Management, Sociology, Technol. Forecast. Social Change, Creat. Innovation Manage., European Journal of Marketing, and Journal of Services Marketing, among others. She has been the recipient of numerous teaching and research excellence awards and she is currently one of the lead investigators in a large European Union funded project on Digital Transformation.

Keith Goffin is Research Professor at Stockholm School of Economics, Sweden and Emeritus Professor of Innovation and New Product Development at Cranfield School of Management, UK. Prior to joining academia, he worked for 14 years in marketing and new product development for Hewlett-Packard. His research interests include new methods of market research, innovation, and knowledge management in R&D. He has published extensively, in journals such as the Journal of Product Innovation Management and the International Journal of Operations & Production Management. The 3^rd edition of his widely-adopted textbook Innovation Management: Effective Strategy and Implementation was published by Palgrave in 2017. He teaches at a number of European business schools and acts as an innovation strategy consultant to leading multinationals and SMEs.