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Article
Author(s)
Jahangir Alam
Full-Text PDF XML 2819 Views
DOI:10.17265/1537-1506/2020.03.002
Affiliation(s)
Tejgaon College, Dhaka, Bangladesh
ABSTRACT
Coronavirus
disease (COVID-19) is an highly infectious respiratory disease caused by a
newly discovered coronavirus. Most people infected by the COVID-19 virus will experience mild to moderate respiratory illness
and recover without requiring special treatment; a portion of infected people may die. Under
coronavirous pandemic situation, human normal life, movement and business has
been disturbed due to lockdown and closing of shopping malls and business
centers in the city.
Nowadays, e-commerce is a vigorous tool for diminishing streaming business processes, cycle time,
organizational costs, stay at home, maintain social distancing, protect from
virus, and enlightening associations with both
shoppers and business partners. The research investigated the buying behavior of
Bangladeshi shoppers under coronavirus disease (COVID-19) situation in case of
online perspective. The research reconnoitered the impact of five aspects: health aspect, price aspect, product aspect, trust
aspect, and place aspect on online buying behavior under coronavirus disease (COVID-19) situation in Bangladesh. Data were collected through a
structured questionnaire by online survey method from 155 samples which
encompass online shoppers in country. Simple random sampling technique were used. Data were analyzed using factor
analysis, reliability analysis, and multiple regression analysis. Findings
revealed that four out of five aspects: health aspect, price aspect, product aspect, and place
aspect had a positive and significant influence on online buying
behavior under coronavirus disease
(COVID-19) pandemic situation in the perspective of Bangladesh. The assessment generates responsiveness among online practicing
companies, researchers, managers, shoppers, and prospects
online buyers. Online functioning businesses could be a successful leading aspects for explaining online buying behavior under coronavirus
disease (COVID-19) pandemic situation in the
context of Bangladesh.
KEYWORDS
coronavirus (COVID-19), online
buying behavior, online shoppers, impact of pandemic, Bangladesh
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