Download This PaperVisualizing the Information: A Design Evaluation and Assessment of Health Related COVID-19 Infographics in Pakistan
35 Pages Posted: 17 Feb 2023
Date Written: januray 08, 2023
Abstract
In past few decades, the technological advancements have led to the use of new techniques for conveying and communicating ideas. In the today’s highly visual society, the significance of graphics and images have introduced alternative means for presenting data and information to the larger audience. In recent times, infographics have proved to be an efficient and functional way of visualizing extensive concepts. The use of infographics has enabled the designers to compress larger body texts into concise and comprehensible illustrative information designs. Likewise, for disseminating and simplifying health information, the infographics has turned out to be an engaging and innovative tool. The graphic and visual elements of it play a vital role in increasing the understandability and readability of the medical statics and data. Nonetheless, for creating awareness in health emergencies, like Covid-19 crisis, the graphic representation is a much-needed format in alerting, informing and discerning the masses. In the field of infographic research, some scholars have explored the usefulness of infographics by carrying out surveys. Rarely have researchers assessed the performance of infographic by using frameworks such as rubrics, especially in the field of health, in reference to Corona virus pandemic. Thus, to fill the void in the research, present study is conducted to evaluate the efficiency of Pakistan’s health related Covid’19 infographics. Various dimensions, such as colors, fonts, layout, organization etc., of sample infographics are analyzed on an evaluative framework i.e., an information design scoring rubric. The findings reveal that majority of infographics evaluated scored high on the rubric (utilized in this research) and were found to be of high quality. It is recommended that better designs can be achieved by adhering to the techniques of graphic designing.
Keywords: Information Visualization, Infographics, Covid-19, Visual Communication
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