Download This PaperAttitudes in Life and Changes in Environmental Consumer Behaviour During COVID-19 Crisis: Public Policy and Managerial Recommendations
12 Pages Posted: 8 Dec 2022
Date Written: October 30, 2022
Abstract
The outbreak of COVID-19 changed consumers’ lives and purchasing behaviour. The current academic debate about green consumerism deals with consumers' attitudes like caring about the environment and health benefits. This paper explores multiple “ marketable “ attitudes by companies and serves as an information source for policymakers. Our results suggest traditional variables like wealth, income, and education do not seem to be triggers of changes in environmental consumer behaviour during the COVID-19 crisis in 2020 in the sample of 9348 respondents in the Czech Republic. Emotions and attitudes relate to new risks and uncertainty about the future. In this context, three groups of respondents were identified that are less likely to change their purchasing behaviour: “conservative” “fun, socially active”, and “ambitious, aspirers”. This can be amplified by younger age and being a male. Public policy shortcomings are discussed, and actions and opportunities also for companies are recommended.
Keywords: green consumer; purchasing; retail management; environment; policies
JEL Classification: M31, M14, H31
Suggested Citation: Suggested Citation