Factors associated with willingness to wear a mask to prevent the spread of COVID-19 in a Midwestern Community

https://doi.org/10.1016/j.pmedr.2021.101543Get rights and content
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Highlights

  • Behavioral science methods can help promote masking to prevent COVID-19.

  • We assessed willingness to wear a mask and theory-based factors in Southeastern MN.

  • Urban residence, being democrat, and trust in CDC were linked with mask wearing.

  • Improving trust in the CDC and positive outcomes for wearing masks is needed.

Abstract

Objective

To identify motivators and barriers to wearing a mask to prevent COVID-19.

Participants and methods

An anonymous, online survey of adults from Southeastern Minnesota conducted August 2020. We assessed willingness to wear a mask and its associations with socio-demographics, COVID-19-related factors and prevention behaviors using multivariable ordinal logistic regression.

Results

Of 7,786 respondents (78% women, 51% rural), 9% reported ‘not at all willing’, 27% ‘willing’, and 64% ‘very willing’ to wear a mask. Factors independently associated with willingness to wear a mask were: urban residence (OR = 1.23, 95% CI 1.05–1.44, p = 0.009); college degree or greater (OR 1.42, CI 1.05–1.93, p = 0.025); age (18–29 years OR 1.29, CI 01.02–1.64, p = 0.038; 30–39 OR = 1.37, CI 1.12–1.69, p = 0.003; 60–69 OR = 1.44, CI 1.09–1.91, p = 0.011; 70–89 OR 2.09, CI 1.32–3.37, p = 0.002; 40–49 reference group); and (all p < 0.001) democratic party affiliation (OR 1.79, CI 1.40–2.29), correct COVID-19 knowledge (OR 1.50, CI 1.28–1.75), 5 + COVID-19 prevention behaviors (OR 2.74, CI 1.98–3.81), positive perceived impacts for wearing a mask (OR 1.55, 1.52–1.59), perceived COVID-19 severity (OR 2.1, CI 1.44–3.1), and greater stress (OR 1.03, CI 1.02–1.04), and trust in the Centers for Disease Control (CDC) (OR 1.78, CI 1.45 –2.19).

Conclusion

Results from this sample of SEMN residents suggest interventions to enhance COVID-19 knowledge, positive expectations for mask wearing, and trust in the CDC are warranted. Research is needed to understand cultural and other barriers and facilitators among sub-populations, e.g., rural residents less willing to wear a mask.

Keywords

COVID-19
Mask
Face covering
Survey research
Behavioral science
Public health
Social cognitive theory
Community-engaged research

Cited by (0)

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Pamela Sinicrope and Laura Maciejko are as co-first authors.