Download This PaperA Study on Impact of COVID-19 Pandemic on Consumer Buying Behaviour
7 Pages Posted: 3 Mar 2022
Date Written: March 2, 2022
Abstract
In every crisis that affects the globe, you will notice that consumer behaviour changes drastically. In fact, Jagdish (2020) a google scholar, published a similar article in which major factors that disrupt consumer behaviour are highlighted e.g. life events, technology, rules and regulation of government, lastly and less predictable is natural disasters such as earthquakes, global pandemics etc. In this case, the less predictable natural disaster is the COVID-19 global pandemic, which found itself to be the crisis that led to change in consumer behaviour worldwide to a whole distinct route. Consumer purchasing behaviour changed as many people lost their livelihoods such as jobs and income. Moreover, not only these, but lockdown restrictions were also among the contributing factors to transformation in consumer behaviour. All these were the results of drastic measures put in place by governments globally to curb the spread of the corona virus. The change in consumer behaviour was captured especially in mid-2020 during the climax of the pandemic, whereby supermarkets were seen running out of stock, and shelves were captured empty. The question however is, will this be forever or is it just a short term drift? Nonetheless, whether long or short-term, what matters is that we understand the impact, so that we know how to move forward. This article seeks to examine the impact of COVID-19 pandemic on consumer behaviour. Furthermore, it also seeks to suggest and present indicators that can be adopted to help maintain consumer behaviour during this crisis. The consumers from countries like Namibia, Nepal, Bhutan, Rwanda, Kenya, Bangladesh, Afghanistan, Russia, Thailand and India etc. are covered in the study.
Keywords: COVID-19, Consumers, Essential goods, Consumer Behaviour, Purchasing power
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