International Journal of Business and Social Science

ISSN 2219-1933 (Print), 2219-6021 (Online) DOI: 10.30845/ijbss

Brand Equity in Frito Lay Chips: An Exploratory Research on Turkish Young Consumers in Covid-19 Days
Begüm Şahin, Egehan Özkan, Seray Yeşilırmak

Full Text: PDF