How did COVID-19 change what people buy: Evidence from a supermarket chain
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Danas Zuokas, a Senior Data Scientist at NielsenIQ received his Ph.D. in Mathematics from the Vilnius University in Lithuania. He also has a bachelor's degree in Mathematics with minor degree in Business Management and a master's degree in Mathematical methods in Economics from the Vytautas Magnus University in Lithuania. Dr. Zuokas has 15 years of experience in applying various statistical and machine learning methods to solve problems in retail (customer segmentation, market basket analysis), telecommunication (churn prediction, customer lifetime value), and investment management (portfolio optimization) industries.
Evren Gul, a Data Science Advisor at NielsenIQ received his Master of Statistics and Ph.D. in Industrial Engineering with concentration in Statistics from the Georgia Institute of Technology. He also obtained bachelor's and master's degrees from the Middle East Technical University in Turkey. Dr. Gul has 10 years of experience in research and development of novel statistical methods for solving complex problems and is currently focused on solving retail merchandising problems. He is a recipient of the Statistical Partnerships Among Academe, Industry & Government (SPAIG) Award from the American Statistical Association in 2020 and the Lloyd S. Nelson Award from the American Society for Quality in 2021.
Alvin Lim, the Chief Science Officer of NielsenIQ received his Ph.D. in Mathematical Sciences from the Johns Hopkins University. He also has a Bachelor of Science in Mathematics and a Master Science in Applied Mathematics from the University of the Philippines, Diliman. Dr. Lim has over 25 years of research and development experience and specializes in the solution of pricing, promotion, product assortment, and marketing mix optimization problems in retail and B2B applications. He is an industry leader in the research, development and application of pricing, revenue management and marketing analytics.