THE IMPACT OF SOCIAL MEDIA ON CUSTOMER BEHAVIOR DURING THE COVID-19

Authors

  • Barween Al Kurdi Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133 https://orcid.org/0000-0002-0825-4617
  • Muhammad Turki Alshurideh Department of Marketing, School of Business, The University of Jordan, Amman 11942
  • Hevron Alshurideh Department of Foreign Languages, Faculty of English Language and Literature, The University of Jordan, Amman 11942
  • Ali A. Alzoubi Public Security Directorate

DOI:

https://doi.org/10.54489/ijbas.v2i1.161

Keywords:

Social Media, Covid-19, Customer Behavior.

Abstract

Web-based media is the super medium which is used for correspondence during the Covid pandemic. The assessment drove intends to fill the opening of composing related to online media use during the Covid pandemic. This assessment targets uncovering the effects of online media use in a couple of estimations during lockdown(s). The audit hopes to address the assessment question of: Are the effects of electronic media use special comparable to normal events? Disclosures include that customers have more information about Covid, and they finish continuous information electronic media, which shows the shift towards automated medium. Revelations furthermore show that customers are familiar fake information, and they follow official sources. This assessment shows that respondents' electronic media use during Covid isn't as old as be normal events as a run of the mill reason triggers this, perseverance. Before the Covid pandemic, most of electronic media shares took after a dream or an amazing urge that may cause anxiety in others. During the pandemic, people are in lockdown and proposition practically identical opinions and adhere to tantamount individual lead guidelines. As there is a regular explanation and fight through customers, mental flourishing isn't affected unfavorably.

Author Biographies

Barween Al Kurdi, Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133

Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo

Hevron Alshurideh, Department of Foreign Languages, Faculty of English Language and Literature, The University of Jordan, Amman 11942

Hevron Alshurideh

Department of Foreign Languages, Faculty of English Language and Literature, The University of Jordan, Amman 11942, Jordan. Email: Hevronalshurideh@gmail.com

Ali A. Alzoubi, Public Security Directorate

Ali A. Alzoubi

Public Security Directorate, Jordan, alialzuobi@yahoo.com

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Published

2022-12-28

How to Cite

Al Kurdi, B., Alshurideh, M. T., Alshurideh, H., & Alzoubi, A. A. (2022). THE IMPACT OF SOCIAL MEDIA ON CUSTOMER BEHAVIOR DURING THE COVID-19. International Journal of Business Analytics and Security (IJBAS), 2(1), 126–140. https://doi.org/10.54489/ijbas.v2i1.161

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