Readiness for lean-sustainability in start-ups during the COVID-19 era

This study aims to “identify”, “analyse” and “categorise” the lean-sustainability enablers for start-ups during the COVID-19 epidemic using total interpretive structural modelling (TISM).

A closed-ended questionnaire was used to collect data in addition to the scheduled interview. The TISM methodology is used to determine how the variables interact, and the matrice d’Impacts croises-multiplication applique´ a classement (MICMAC) method is used to rank and categorise the lean-sustainability enablers.

This study identified ten lean-sustainability enablers for start-ups during the COVID-19 pandemic. The study says that the key factors are leadership and managerial commitment, implementation of employee skills and abilities, strategic need, personnel engagement and financial ability.

The study focused primarily on lean-sustainability characteristics for start-ups.

This research will aid key stakeholders and academics in better understanding the factors that contribute to lean-sustainability in start-ups.

This study proposes the TISM technique for start-ups, which is a novel attempt in the subject of lean-sustainability in this industry.