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Accepted for/Published in: Journal of Medical Internet Research

Date Submitted: Aug 24, 2021
Open Peer Review Period: Aug 24, 2021 - Oct 19, 2021
Date Accepted: Oct 13, 2021
Date Submitted to PubMed: Dec 3, 2021
(closed for review but you can still tweet)

The final, peer-reviewed published version of this preprint can be found here:

Drinking and Social Media Use Among Workers During COVID-19 Pandemic Restrictions: Five-Wave Longitudinal Study

Oksanen A, Oksa R, Savela N, Celuch M, Savolainen I

Drinking and Social Media Use Among Workers During COVID-19 Pandemic Restrictions: Five-Wave Longitudinal Study

J Med Internet Res 2021;23(12):e33125

DOI: 10.2196/33125

PMID: 34662290

PMCID: 8641700

Drinking and social media use during the COVID-19 pandemic restrictions: A five-wave longitudinal study among workers in Finland

  • Atte Oksanen; 
  • Reetta Oksa; 
  • Nina Savela; 
  • Magdalena Celuch; 
  • Iina Savolainen

ABSTRACT

Background:

The COVID-19 pandemic has restricted everyday life during 2020–2021. This has impacted alcohol consumption patterns and leisure activities, including the use of social media.

Objective:

The aim of this study was to analyze whether social media use predicts increased drinking over time and during the COVID-19 pandemic restrictions.

Methods:

This longitudinal five-wave survey study was conducted in 2019–2021 in Finland and based on a nationwide sample of workers. 840 respondents (56.31% male, aged 18–64, M = 43.90, SD = 11.14) took part in all 5 waves of the study. The outcome variable was drinking, measured with AUDIT-C. Multilevel linear hybrid modelling enabled the investigation of both within-person and between-person effects. Predictors included social media use and communication, involvement in social media identity bubbles, psychological distress, and remote working. Controls included sociodemographic factors and the Big Five personality traits.

Results:

Drinking decreased during COVID-19 pandemic restrictions. Increased involvement in social media identity bubbles was associated with an increase in drinking. Out of social media apps, online dating app use was associated with higher use of alcohol over time during the COVID-19 crisis. Unofficial social media communication at work was associated with higher alcohol use. Female gender, younger age, university education, non-industrial occupational field, conscientiousness, agreeableness, and neuroticism were associated with lower levels of drinking.

Conclusions:

Social media use under pandemic conditions carries some risks for alcohol consumption. Involvement in social media bubbles and online dating are risk factors for drinking during COVID-19.


 Citation

Please cite as:

Oksanen A, Oksa R, Savela N, Celuch M, Savolainen I

Drinking and Social Media Use Among Workers During COVID-19 Pandemic Restrictions: Five-Wave Longitudinal Study

J Med Internet Res 2021;23(12):e33125

DOI: 10.2196/33125

PMID: 34662290

PMCID: 8641700

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