Effect of COVID-19 Outbreak on Travel and Tourism Industry: A Study on Udaipur Hoteliers’ Perspective

JOHAR – Journal of Hospitality Application & Research 2022

22 Pages Posted: 24 Mar 2022

See all articles by Ashish Adholiya

Ashish Adholiya

Pacific Business School

Yashwant Singh Rawal

Parul Institute of Hotel Management & Catering technology, Parul University; Amity University Rajasthan

Albattat Ahmad

Management and Science University (MSU)

Date Written: March 23, 2022

Abstract

The year 2020 started with the one carryover disease presented as atypical pneumonia which was identified as a severe acute respiratory syndrome later termed as COVID-19 and spread all through the globe. Some of the major countries namely America, India, Italy, Spain, China (Spreader Country), France, Britain, and many more experienced unexceptional spread throughout their states because the disease was communicable and can easily be transmitted through contact with the infected person. So, as one of the remedial actions to regulate the transmission most of the countries preferred the lockdown as a key strategy to stop the commutation, guidelines issues for home isolation, and social distancing enforced at all the extent. This lockdown severely affected millions of people and economic sectors, among all the sectors travel, tourism, and hospitality sector affected the most and still looking for its revival because still travel restrictions are on, and travelers or tourist are not preferring to visit tourist destinations because of suspect of its spread from the tourist places. Due to all these, even after unlock guideline was released by the government still the hoteliers looking for a paced revival from the economic setbacks observed by them. This research work is a quantitative research work performed on the hoteliers’ opinion for the negative effect on the industry and their business because of travel restrictions in continuous lockdowns and how exactly they are planned for their revival. The research work embraces relevance for all those having concerns with the revival and sustainable development of the industry or sector.

Keywords: COVID-19, Travel, Tourism and Hospitality Industry, Lockdown, Social Distancing, Economic Setback, Hoteliers, Sustainable Development

Suggested Citation

Adholiya, Ashish and Rawal, Yashwant Singh and Ahmad, Albattat, Effect of COVID-19 Outbreak on Travel and Tourism Industry: A Study on Udaipur Hoteliers’ Perspective (March 23, 2022). JOHAR – Journal of Hospitality Application & Research 2022, Available at SSRN: https://ssrn.com/abstract=4064457 or http://dx.doi.org/10.2139/ssrn.4064457

Ashish Adholiya

Pacific Business School ( email )

India

Yashwant Singh Rawal (Contact Author)

Parul Institute of Hotel Management & Catering technology, Parul University ( email )

AT PO LIMDA
WAGHODIA
Vadodara, GA Gujarat 391760
India

Amity University Rajasthan ( email )

Jaipur
India
09829942132 (Phone)
303002 (Fax)

Albattat Ahmad

Management and Science University (MSU) ( email )

17-G, Block A
Jalan Equestrian 13/52
Seksyen 13, Selangor 40100 Shah
Malaysia

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