Due to necessary scheduled maintenance, the JMIR Publications website will be unavailable from Wednesday, July 01, 2020 at 8:00 PM to 10:00 PM EST. We apologize in advance for any inconvenience this may cause you.
Who will be affected?
Readers: No access to all 28 journals. We recommend accessing our articles via PubMed Central
Authors: No access to the submission form or your user account.
Reviewers: No access to your user account. Please download manuscripts you are reviewing for offline reading before Wednesday, July 01, 2020 at 7:00 PM.
Editors: No access to your user account to assign reviewers or make decisions.
Copyeditors: No access to user account. Please download manuscripts you are copyediting before Wednesday, July 01, 2020 at 7:00 PM.
A Crowdsourcing Open Contest to Design a Latino-specific COVID-19 Campaign: A Mixed Methods Analysis
Harita Shah;
Suzanne Dolwick Grieb;
Alejandra Flores-Miller;
Katherine Phillips;
Ana Cervantes;
Kathleen R. Page;
Cui Yang
ABSTRACT
Background:
Latinos are among the most heavily impacted populations by the COVID-19 pandemic in the United States due to intersectional barriers to care. Crowdsourcing open contests can be an effective means of community engagement but have not been well studied in Latino populations nor in addressing the COVID-19 pandemic.
Objective:
1) to implement and evaluate a crowdsourcing open contest to solicit a name for a social marketing campaign addressing COVID-19 for Latinos in Maryland; and 2) to conduct a thematic analysis of submitted entries
Methods:
To assess the level of community engagement in this crowdsourcing open contest, we conducted descriptive statistics of entries and votes, and demographics of participants. Submitted text was analyzed through inductive thematic analysis.
Results:
We received 74 entries within a brief 2-week period, with a timeline limited by the urgency of the COVID-19 pandemic. The top 10 entries were chosen by a panel of community judges and the winner was decided by popular votes. We received 383 votes within 1 week. The most common themes were collective efficacy, self-efficacy, and perceived benefits of COVID-19 testing.
Conclusions:
Crowdsourcing is an effective means of community engagement and an agile tool for guiding interventions to address COVID-19, including in populations impacted by healthcare disparities such as Latino communities.
Citation
Please cite as:
Shah H, Dolwick Grieb S, Flores-Miller A, Phillips K, Cervantes A, Page KR, Yang C
A Crowdsourcing Open Contest to Design a Latino-Specific COVID-19 Campaign: Mixed Methods Analysis