A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context during COVID-19 Era

11 Pages Posted: 29 Dec 2022

Date Written: December 20, 2022

Abstract

The modern consumer’s behaviour patterns have been affected by the global pandemic called as COVID-19 to a greater extent. People became more concerned about health benefits in their daily consumptions like food, transportation, beauty care etc. It is with clear evidence that during this period have revealed that environmental concerns and health consciousness have been the major concerns of the people during the pandemic duration. With the threats that could have been a hit point that could industries have followed several trends and strategies to eliminate the bad effects of such. Such strategies and trends have simultaneously caused them to improve their performance while some has made the performance to decline. Pivotal role of these strategies were to eliminate the negative impact while they have improved the company’s performance and also greatly impacted to change the consumer’s regular buying behaviour. This review has been conducted with reference to many global contexts and local contexts with analyzing different trends.

Keywords: COVID-19, Marketing Strategies, Different Industries

Suggested Citation

Madusanka, Chameera, A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context during COVID-19 Era (December 20, 2022). Available at SSRN: https://ssrn.com/abstract=4307766 or http://dx.doi.org/10.2139/ssrn.4307766

Chameera Madusanka (Contact Author)

Uva Wellassa University ( email )

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