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Impact of COVID-19 on Consumer Buying Behavior Towards Online and Offline Shopping

Roy, P., & Datta, D. (2022). Impact of COVID-19 on Consumer Buying Behavior Towards Online and Offline Shopping. Journal of Emerging Technologies and Innovative Research (JETIR).

9 Pages Posted: 4 Oct 2022

See all articles by Priyabrata Roy

Priyabrata Roy

The ICFAI University Tripura

Dr. Dhananjoy Datta

ICFAI University, Tripura

Multiple version iconThere are 3 versions of this paper

Date Written: January 25, 2022

Abstract

The purpose of the study is to assess the impact of COVID-19 and to determine the elements that influence consumer buying behaviour towards online and offline shopping. A review of conceptual and empirical studies on consumer buying behaviour in relation to online and offline shopping was carried out. The literature review was conducted using a term-based search approach that was confined to a given timeframe and specific online databases. The variables that influence consumer buying behaviour toward online and offline shopping were grouped together based on commonalities and trends. The study reveals that several main elements relating to online and offline purchasing influenced consumer purchase behaviour during the COVID-19 crisis. By examining the elements, policymakers may devote resources to developing measures to improve the consumer experience. It would be fascinating to see if the above variables were to be investigated more in the future. Researchers, academics, and individuals working in the field of consumer behaviour will find this study beneficial in their understanding of the numerous aspects that impact consumer behaviour.

Keywords: Consumer buying, Online shopping, Offline shopping, COVID-19, consumer behaviour

JEL Classification: M30,M31,M39

Suggested Citation

Roy, Priyabrata and Datta, Dr. Dhananjoy, Impact of COVID-19 on Consumer Buying Behavior Towards Online and Offline Shopping (January 25, 2022). Roy, P., & Datta, D. (2022). Impact of COVID-19 on Consumer Buying Behavior Towards Online and Offline Shopping. Journal of Emerging Technologies and Innovative Research (JETIR). , Available at SSRN: https://ssrn.com/abstract=4205473 or http://dx.doi.org/10.2139/ssrn.4205473

Priyabrata Roy (Contact Author)

The ICFAI University Tripura ( email )

Dr. Dhananjoy Datta

ICFAI University, Tripura ( email )

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