Download This PaperDesign Decision: Research on Consumer Behaviour During COVID-19 Pandemic
17 Pages Posted: 4 Oct 2022
Abstract
The retail industry is experiencing unprecedented changes in consumer behaviour due to COVID-19. However, despite emerging literature on the subject, the influences of COVID-19 on consumer behaviour are still not fully understood. Therefore, this study aims to identify and understand the changes in consumer behaviour and to provide guidelines to designers for supporting design decision-making. Hypotheses emerged from the review of the literature and led to the setting up of a questionnaire survey involving 239 participants from China, the US, and the UK. The results show that female consumers have changed greatly in many aspects, the panic buying behaviour has increased among low-income consumers, and the online retail model continues to expand among people, especially among the elderly and other four results. Based on these results, we have proposed three design guidelines for designers and business managers: focus on consumers, have a sense of social responsibility, and focus on distribution channels, to better meet the needs of consumers and the retail industry during the COVID-19 pandemic.
Keywords: COVID-19, Consumer Behaviour, Emergency, Design Decision, Products Consumption
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