A Comprehensive Literature of Marketing Strategies Used by Different Industries in Local and Global Context during COVID-19 Impact

Abstract

Different industries develop different strategies to stay competitive. It is frequently determined by their industry. To compete more effectively in the business market, it is critical to focus on developing marketing strategies. These marketing strategies are critical to the success of the company as well as the industry. The study's objective is to understand the various marketing strategies used by different industries during the year COVID-19. Among the various types of marketing concepts identified here are marketing strategies, patriotism, and online purchasing. During COVID-19, various industries such as apparel, tourism, MSMEs, and tea adopted strategies.