Impact of COVID-19 on Arts and Cultural Organizations and Customer Satisfaction with Measures Taken
DOI:
https://doi.org/10.47611/jsrhs.v10i1.1407Keywords:
Art, Culture, Organization, NGO, Non-Profit, Customer Satisfation, Response, Business Strategies, COVID-19, PandemicAbstract
Due to the dramatic changes that have occurred during the COVID-19 era, there has been a shift of what the consumers of arts and cultural organizations want and what those organizations think their consumers want. The needs of organizations themselves and what the organizations are able to provide have also changed. This paper responds to this problem by examining both sides and analyzing the themes and common practices used by these organizations during COVID-19 and then analyzing feedback from the organization’s consumers on the effectiveness of these practices. This project’s principle aim was to understand the severity of the impact of changes brought on by COVID-19 on different types of arts and cultural organizations with a focus on determining the common struggles for art and cultural NGOs during the COVID-19 crisis and the effectiveness of the measures taken by these organizations to combat COVID-19 from a consumer viewpoint.
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