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HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

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  • URLhttps://db.koreascholar.com/Article/Detail/401853
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Jiyoung Kim(University of North Texas)
  • Jihye Min(University of North Texas)
  • Kiseol Yang(University of North Texas)