Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19

Authors

  • Maulidar Maulidar Sekolah Tinggi Ilmu Administrasi Pelita Nusantara

DOI:

https://doi.org/10.38043/jmb.v18i3.3150

Keywords:

Covid-19, Analysis, Strategy, Technology

Abstract

This study aims to analyze the sales strategy applied to the Brunei Eletronik store amidst the weakening condition of the Indonesian economy due to the covid-19 pandemic. The method in this study was carried out with a qualitative approach to analyze the marketing strategy applied by the Brunei Eletronik store with primary data sources obtained from data collection techniques through interviews, observations and literature studies. From the results of the research carried out, it is known that a number of new facts related to the strategy implemented by the Brunei Eletronik store during the Covid-19 pandemic, sales decreased at the beginning of the outbreak of the Covid-19 pandemic in Indonesia, especially the West Aceh region due to reduced community activities outside the home, but with the use of technology in business strategies to increase sales, income gradually improves and increases. From the results of data analysis and literature review, to improve marketing strategies, Brunei Eletronik stores can apply the SWOT analysis method in increasing sales in the midst of the COVID-19 pandemic.

References

Aliyah, I. (2017). Pemahaman Konseptual Pasar Tradisional di Perkotaan. Cakra Wisata, 18 (2): 16.

Agung, N.F.A., and Darma, G.S. (2019). Opportunities and Challenges of Instagram Algorithm in Improving Competitive Advantage, International Journal of Innovative Science and Research Technology, 4 (1): 743-747.

Astuti, A.M.I., & Shinta Ratnawati. (2020). Analisis SWOT Dalam Menentukan Strategi Pemasaran (Studi Kasus di Kantor Pos Kota Magelang 56100), Jurnal Ilmu Manajemen, 17 (2): 58–70.

Arsriani, I.A.I., and Darma, G.S. (2013). Peran Media Sosial Online Dan Komunitas Terhadap Keputusan Nasabah Bank, Jurnal Manajemen dan Bisnis, 10 (2): 48-68.

Anwar, M. C., & Utami, M. C. (2012). Analisis SWOT pada Strategi Bisnis dalam Kompetisi Pasar (Studi Kasus: Toko Pojok Madura), Studia Informatika: Jurnal Sistem Informasi, 5 (1): 1–9.

Budio, S. (Sekolah T. A. I. Y. P. B. (2019). Oleh?: Sesra Budio Sekolah Tinggi Agama Islam YAPTIP Pasaman Barat Abstrak Pengelolaan sekolah semakin penting dan menuntut perhatian yang sungguh-sungguh dari semua pihak yang terkait . Kurikulum , sarana prasarana , tenaga pengajar dan komponen lain bel. 2 (2): 56–72.

Darma, G.S., & Noviana, I.P.T. (2020). Exploring Digital Marketing Strategies during the New Normal Era in Enhancing the Use of Digital Payment. Jurnal Mantik, 4 (3): 2257-2262. https://doi.org/10.35335/mantik.Vol4.2020.1084.pp2257-2262.

Darma, G.S., Wicaksono, K., Sanica, I.G., and Abiyasa, A.P. (2019). Faktor Kompensasi dan Strategi Gojek Dalam Meningkatkan Kepuasan Kerja Para Driver, JURNAL ILMIAH MANAJEMEN BISNIS DAN INOVASI UNIVERSITAS SAM RATULANGI, 6 (3): 232-244.

Darma, G.S. (2012). 100 Konsultasi Praktis Strategi Bisnis. Denpasar: Undiknas Press.

Darma, G.S. (2005). Teknologi Informasi, Kepuasan User, Kinerja User dan Kinerja Hotel di Bali, Jurnal Ekonomi & Bisnis, 17 (2): 93-102.

Darma, G.S. (2005). Konsultasi Praktis Marketing Strategy. Denpasar: Undiknas Press.

Darma, G.S. (2005). Managing Information to Greater Efficiency and Profit, Jurnal Ekonomi & Bisnis, 17 (1): 1-10.

Darma, G.S. (2004). Improving the Aligment of Business and Information Strategies, Jurnal Ekonomi & Bisnis, 16 (1): 1-28.

Dharmayanti, P. D., & Darma, G. S. (2020). The Use of Instagram in Coffee Shop. International Research Journal of Management, IT & Social Sciences, 7 (4): 48-56. https://doi.org/10.21744/irjmis.v7n4.948

Dewi, M.V.K., and Darma, G.S. (2019). The Role of Marketing & Competitive Intelligence In Industrial Revolution 4.0, Jurnal Manajemen & Bisnis, 16 (1): 1-12.

Dewi, N.M.A.T., and Darma, G.S. (2016). Efektivitas Leadership, Growth Performance dan Regulasi Otoritas Jasa Keuangan, Jurnal Manajemen & Bisnis, 13 (1): 1-13.

Ferdiana, A.M.K., and Darma, G.S. (2019). Understanding Fintech Through Go-Pay, International Journal of Innovative Science and Research Technology, 4 (2): 257-260.

Handayani, L.P.D.S., & Darma, G. S. (2021). Pengaruh Kebijakan Pemeriksaan, Kebijakan Akses Informasi Keuangan dan Forensik Digital terhadap Kualitas Pemeriksaan Pajak. Syntax Literate; Jurnal Ilmiah Indonesia, 6 (3): 1260-1272. http://dx.doi.org/10.36418/syntax-literate.v6i3.1142

Handika, M.R., and Darma, G.S. (2018). Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer Melalui Media Sosial, Jurnal Manajemen & Bisnis, 15 (2): 188-199.

Hendhana, S., and Darma, G.S. (2017). Service Quality Rumah Sakit dan Efeknya terhadap Patient Satisfaction, Perceived Value, Trust, dan Behavioral Intention, Jurnal Manajemen & Bisnis, 14 (1): 37-55.

Hijrah., Mukhlizar, M., & Pandria, T. M. A. (2020). Perbandingan Teknik Klasifikasi Untuk Memprediksi Kualitas Kinerja Karyawan, Jurnal Optimalisasi, 6 (1): 10–21. http://jurnal.utu.ac.id/joptimalisasi/article/view/1990.

Istiqomah, I., & Andriyanto, I. (2018). Analisis SWOT dalam Pengembangan Bisnis (Studi pada Sentra Jenang di Desa Kaliputu Kudus), BISNIS?: Jurnal Bisnis Dan Manajemen Islam, 5 (2): 363. https://doi.org/10.21043/bisnis.v5i2.3019.

Kanten, I.K., and Darma, G.S. (2017). Consumer Behaviour, Marketing Strategy, Customer Satisfaction, and Business Performance, Jurnal Manajemen & Bisnis, 14 (2): 143-165.

Kusuma, H. (2017). Analisis Pemasaran Jamur Merang Lembaga Mandiri Mengakar Masyarakat (LM3) Agrina Di Tanjong Paya Kecamatan Peusangan Kabupaten Bireuen, Journal of Chemical Information and Modeling, 53 (9): 1689–1699.

Kusnadi, D.S., and Darma, G.S. (2018). Menakar Implementasi Green Marketing Pada Usaha Kecil Menengah, Jurnal Manajemen & Bisnis, 15 (1): 1-18.

Maharani, I.G.A.P.D., and Darma, G.S. (2018). Consumer Purchasing Behavior Analysis on Impulse Buying, Jurnal Manajemen & Bisnis, 15 (3): 16-37.

Murti, K.G.K., & Darma, G. S. (2021). Jalan Terjal Online Travel Platform Hadapi Pandemi. Syntax Literate; Jurnal Ilmiah Indonesia, 6 (5): 2280-2296. http://dx.doi.org/10.36418/syntax-literate.v6i5.2703

Nggini, Y. H. (2019). Analisis SWOT (Strength, Weaknes, Opportunity, Threats) Terhadap Kebijakan Pengembangan Pariwisata Provinsi Bali, Jurnal Ilmiah Dinamika Sosial, 3 (1): 141. https://doi.org/10.38043/jids.v3i1.1739.

Permanasari, I.A.S., and Darma, G.S. (2013). Pengaruh Penggunaan Internet Banking Terhadap Rasa Aman, Rasa Percaya Dan Loyalitas Nasabah Dalam Meningkatkan Saldo Bank, Jurnal Manajemen dan Bisnis, 10 (1): 186-204.

Priskila, S., & Darma, G.S. (2020). Employee Perception of Brand Value in the Jewelry Industry. Journal of Economics, Business, & Accountancy Ventura, 23 (2). http://dx.doi.org/10.14414/jebav.v23i2.2281.

Rivaldo, I. M. G., Lestari, N.P.N.E., & Darma, G.S., & Gorda, A.A.N.E.S. (2021). Integrating The Credit Lending Strategies of Multi-Purpose Cooperatives (a Case Study at KSU Dauh Ayu in Denpasar), Jurnal Mantik, 4 (4): 2318-2324. https://doi.org/10.35335/mantik.Vol4.2021.1138.pp2318-2324

Saefulloh, D.A., and Darma, G.S. (2014). Strategi Marketing Wisata Wedding Sebagai Destinasi Alternatif, Jurnal Manajemen & Bisnis, 11 (1): 17-34.

Shavitri, L.P.D., & Darma, G.S. (2020). Pengaruh Implementasi Kebijakan Pemeriksaan dan Forensik Digital terhadap Kualitas Pemeriksaan dan Keberhasilan Penerimaan Pajak, E-Jurnal Akuntansi, 30 (10): 2682 - 2697. https://doi.org/10.24843/EJA.2020.v30.i10.p19

Sudiwedani, A., & Darma, G.S. (2020). Analysis of the effect of knowledge, attitude, and skill related to the preparation of doctors in facing industrial revolution 4.0, Bali Medical Journal, 9 (2): 524-530. https://dx.doi.org/10.15562/bmj.v9i2.1895.

Suliyanthini, D., Fashion, V., Education, D., Jakarta, U. N., Fashion, V., Education, D., & Jakarta, U. N. (2021), Sosiologi, IX (April 2020): 18–24.

Swari, D.A.K.B.A., and Darma, G.S. (2019). Kepercayaan Lintas Generasi Dalam Penggunaan Social Media dan Electronic Word of Mouth, Jurnal Manajemen Bisnis, 16 (4): 145-161.

Tamara, A. (2016). Implementasi Analisis Swot Dalam Strategi Pemasaran Produk Mandiri Tabungan Bisnis, Jurnal Riset Bisnis Dan Manajemen, 4 (3): 395–406.

Umami, Z., & Darma, G. S. (2021). DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT, Jurnal Manajemen dan Kewirausahaan, 23 (2): 94-103. https://doi.org/10.9744/jmk.23.2.94-103

Wardana, I.M.A., & Darma, G.S. (2020). Garment Industry Competitive Advantage Strategy During Covid-19 Pandemic, PalArch’s Journal of Archaeology of Egypt / Egyptology. https://www.archives.palarch.nl/index.php/jae/article/view/2732.

Wahyuni, N.W.S., and Darma, G.S. (2019). Mobile Advertising, Product Social Value dan Purchase Intention pada Instagram, Jurnal Manajemen Bisnis, 16 (4): 87-101.

Wandari, N.K.M.A., & Darma, G. S. (2021). Pengelolaan Karakter Green-Behavior Pada Generasi Milenial Dalam Meningkatkan Minat Penggunaan Green-Product, Jurnal Nusantara Aplikasi Manajemen Bisnis, 6 (1): 49-61. https://doi.org/10.29407/nusamba.v6i1.14778

Wulandari, N.L.P.T., & Darma, G.S. (2020). Textile Industry Issue in Pandemic of Covid-19, PalArch’s Journal of Archaeology of Egypt / Egyptology, 17 (7): 8064-8074. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/3526.

Wulandari, L.P.A., & Darma, G.S. (2020). Advertising Effectiveness in Purchasing Decision on Instagram, Journal of Business on Hospitality and Tourism, 6 (2): 381-389. http://dx.doi.org/10.22334/jbhost.v6i2.220

Yong, I.D., & Darma, G.S. (2020). Indikator Penentu Naik Turunnya Harga Saham pada Perusahaan High Deviden 20 Periode Tahun 2014-2019, Syntax Literate ; Jurnal Ilmiah Indonesia, 5 (12): 1591-1610. doi:10.36418/syntax-literate.v5i12.1907

Zulkipli., & Muharir. (2021). menetapkan virus corona ini sebagai Kedaruratan Kesehatan Masyarakat yang Meresahkan Masyarakat (Public Health Emergency of International), JIMESHA: Jurnal Ilmiah Mahasiswa Ekonomi Syariah, 1 (1): 7–12.

Downloads

Published

2021-07-31

How to Cite

Maulidar, M. (2021). Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19. Jurnal Manajemen Bisnis, 18(3), 297-307. https://doi.org/10.38043/jmb.v18i3.3150

Issue

Section

Articles