ISSN: 2222-6990
Open access
Purpose: The main objective of this study is to make the homestay industry more competitive after the coronavirus disease (COVID-19) outbreak by adopting a social entrepreneurship approach.
Designl: Data is obtained from ministries, government agencies and private travel agencies involved in the national tourism industry. In addition, due to restrictions on movement control orders caused by COVID-19, in Malaysia, homestay entrepreneurs are approached by phone call interview or video-conferencing.
Methodology: This study uses qualitative methods that take a holistic perspective that preserves the complexity of human behaviour. It is more likely to use unstructured interviews and observations as a method of data collection.
Approach: In the context of social entrepreneurship, the involvement of university students and travel agents is regarded as boosting the homestay entrepreneurs' economy. The Ministry of Tourism and Culture Malaysia (MOTAC) and its agency responsible for developing the home stay industry, will be the target of obtaining materials and inputs for this study.
Findings: The findings will later be implemented as a model for the homestay industry to improve their economy, thus becoming more competitive.
Originality of the Research: It is rare when it comes to developing a homestay entrepreneur's economy with the involvement of multiple parties, and furthermore using social entrepreneurship methods.
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In-Text Citation: (Ismail, Daud, N2020).
To Cite this Article: Ismail, M. M., Daud, N. M. (2020). Post Covid-19: Developing A Homestay Business By Adopting A Social Entrepreneurship Approach. International Journal of Academic Research in Business and Social Sciences. 10(9), 33-43.
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