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Sunset Inn: three-phase case study before, during and after the wrath of COVID-19

Bukhari Khan (Georgia State University, Atlanta, Georgia, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 14 January 2021

Issue publication date: 15 October 2021

292

Abstract

Purpose

The purpose of this case study is to explore the first-hand aftermath of the effects bestowed upon the travel industry by the coronavirus. To connect the effects to a real-life example, a particular hotel is being used as the reference point. Its ups, its downs and its day-to-day operations are reflected upon within the case study.

Design/methodology/approach

A real-life approach to this case was taken. To simplify and to further explain each of the concepts presented, mentioned and explained, the author referred back to the subject hotel, which has experienced its ups and downs owing to the coronavirus pandemic. The author has also discussed the benefits and drawbacks of each of the concepts explained within the case as well, along with real-life examples of other hotels and their specific experiences.

Findings

It was founded that economy hotels are faring better than most, if not all midscale and upscale properties. This success is attributed to multiple reasons: the availability and acceptability of contactless payments through Cash App and Venmo, the exterior access to the guestrooms, through the parking lot, rather than a hallway.

Originality/value

This case, in the author’s humble opinion, is as original as can be. Many concepts that are prominent within the business were mentioned, and further explained them and their relevancy by connecting it to the subject hotel, which too has experienced the effects of coronavirus – and the effects of the executive actions that were implemented in response of the virus.

Keywords

Citation

Khan, B. (2021), "Sunset Inn: three-phase case study before, during and after the wrath of COVID-19", Journal of Business & Industrial Marketing, Vol. 36 No. 10, pp. 1820-1831. https://doi.org/10.1108/JBIM-09-2020-0442

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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