The Effect of Increasing the Sales of Goods, Purchases of Goods, and Discounts on Goods on E-Commerce Using Activities in the Pulo Community Environment during the COVID-19 Pandemic
55 Pages Posted: 4 Jan 2022
Date Written: December 30, 2021
Abstract
This study aims to analyze whether the increase in sales, purchases, and discounts has an effect on the use of e-commerce in the Kampung Pulo Community. The research was conducted on the people of Kampung Pulo, West Jatinegara, East Jakarta. Based on the title and problem formulation, this research uses quantitative research methods. The independent variables of this research are sales, purchases, and discounts. While the dependent variable is the use of e-commerce. Data were collected by closed questionnaire and have been tested for validity and reliability. Research shows that there is a significant relationship between sales, purchases, and discounts on the use of e-commerce by the Kampung Pulo Community.
Keywords: sales, purchases, discounts, e-commerce
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