ISSN: 2222-6990
Open access
The Covid-19 pandemic has forced many countries to impose travel restrictions and movement control orders. In Malaysia, for example, the small enterprise sector is one of the areas most affected by the movement control order (MCO). One problem that has affected this sector is the closure of support sectors, such as retail and transportation, which has left smaller traders unable to operate, leading to losses in income. However, small-scale entrepreneurs who adopted the digital business platform were not affected by the Covid-19 crisis. Therefore, it is crucial to study the extent of strategies implemented by small scale entrepreneurs to strengthen the new post Covid-19 business norms and help boost their digital business platform. This study involved 75 small-scale entrepreneurs conducting online businesses. The study represents perspectives from WhatsApp groups formed by small-scale entrepreneurs and Facebook social networking in Peninsular Malaysia. Findings show that all the respondents conducted businesses in digital form, and they had formulated various business strategies to navigate through the post Covid-19 business era.
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In-Text Citation: (Abdul Rashid, Hassan, & Ahmad, 2020)
To Cite this Article: Abdul Rashid, S. M. R., Hassan, F., & Ahmad, K. (2020). Post Covid-19 Online Business Strategies by Small-scale Entrepreneurs in Malaysia. International Journal of Academic Research in Business and Social Sciences. 10(9), 564-571.
Copyright: © 2020 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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