The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru

  • Kiki Joesyiana STIE Persada Bunda
  • Asepma Hygi Prihastuti STIE Persada Bunda
  • Desi Susanti STIE Persada Bunda
DOI: https://doi.org/10.26740/jupe.v10n1.p1-8
Keywords: Opportunities, Challenges, Business, Coffee Shop, Covid 19, SWOT

Abstract

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru

References

Ariyani. L, Sion. N, Pusporoni, dll. 2021. Book Chapter Strategi Pemasaran : UMKM dan Pandemi Covid 19. Deepublish.

Fajrillah, Purba. S, dll. 2020. Smart Entrepreneurship : Peluang Bisnis Kreatif & Inovatif di Era Digital. Yayasan Kita Menulis.

Hendro. 2011. Dasar-dasar Kewirausahaan : Panduan Bagi Mahasiswa Untuk Mengenal, Memahami dan Memasuki Dunia Bisnis. Jakarta. Erlangga

Husein. U. 2008. Strategic Management in Action.. ISSN : 9789796864980. Jakarta. PT Gramedia Pustaka Utama

Juliansyah, N. 2020. Manajemen Strategi Konsep dan Model Bisnis. Latansa Mashiro Publisher. ISSN 9786239112493.

Muchson, M. 2017. Entrepreneurship (Kewirausahaan). Guepedia.

Oldenburg, Ray. 1989. The Great Good Place: Cafes, Coffee Shop, Bookstores, Bars, Hair Salons, and other Hangouts at The Heart of a Community. London: Da Capo Press.

Santoso, S. 2013. Statistika Ekonomi Plus Aplikasi SPSS. ISBN 979-1068-61-5. Ponorogo: UNMUH Ponorogo Press

Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, CV.

Zimmerer, Thomas, W. 2009. Essentials of Entrepreneurship and Small Business Management : Kewirausahaan dan Manajemen Usaha Kecil Buku 1. ISBN 978-979-691-479-1. Jakarta. Salemba Empat

Zulaikha. 2020. Bisnis UMKM di Tengah Pandemi. Unitomo Press.
Published
2021-09-10
How to Cite
Joesyiana, K., Prihastuti, A., & Susanti, D. (2021). The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru. Jurnal Pendidikan Ekonomi (JUPE), 10(1), 1-8. https://doi.org/10.26740/jupe.v10n1.p1-8
Issue
Vol 10 No 1 (2022)
Section
Articles

Copyright (c) 2022 Kiki Joesyiana, Asepma Hygi Prihastuti, Desi Susanti (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Abstract Views: 1923
PDF Downloads: 1081