Impact of E-Marketing Strategies on Consumer behavior in Various Industries During the COVID-19 Period.

15 Pages Posted: 30 Dec 2022

See all articles by Miyuru Karunathilaka

Miyuru Karunathilaka

Uva Wellassa University, Faculty of Management

Date Written: December 20, 2022

Abstract

To determine how consumer behavior in various industries during the COVID-19 period was impacted by e-marketing strategies. It is still quite new to study this aspect of consumer behavior. especially in the context of Sri Lanka. In light of the COVID-19 epidemic, this study aims to examine the literature on consumer purchasing trends in the garment business, education industry, entertainment industry, health industry, and the E-marketing tactics of companies in these industries. The study contributes new knowledge by identifying various E-Marketing tactics, changes in consumer purchasing patterns, and the causes of such shifts, particularly under pandemic situations, a phenomenon that is uncommon in earlier literature.

Keywords: E-Marketing strategies, consumer behavior, Covid-19, Various industries

Suggested Citation

Karunathilaka, Miyuru, Impact of E-Marketing Strategies on Consumer behavior in Various Industries During the COVID-19 Period. (December 20, 2022). Available at SSRN: https://ssrn.com/abstract=4307731 or http://dx.doi.org/10.2139/ssrn.4307731

Miyuru Karunathilaka (Contact Author)

Uva Wellassa University, Faculty of Management ( email )

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