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Creating Tourism Situational Awareness During Covid-19: A Collaborative Approach between Community Pharmacists and the Tourism Industry

46 Pages Posted: 28 Aug 2021 Last revised: 29 Nov 2021 Publication Status: Preprint

See all articles by Glenn McCartney

Glenn McCartney

University of Macau - Faculty of Business Administration

Carolina Oi Lam Ung

University of Macau - State Key Laboratory of Quality Research in Chinese Medicine

José Ferreira Pinto

University of Macau

Abstract

COVID-19 created destination lockdown globally with dire consequences across the tourism industry. Despite previous epidemics, there was limited pandemic vigilance and situational awareness (SA) by the tourism industry. A higher SA level, capacity building, alertness, and responsiveness are required, decreasing the likelihood of new COVID variant infections entering communities as borders reopen and attempt tourism recovery. Data was collected from community pharmacists (CPs) and tourism leaders in Macao, one of the first cities outside China to enact a lockdown when initial COVID-19 tourist cases were initially detected in January 2020. We adapt the OODA (observe, orient, decide, act) framework, positioning the CPs network as the frontline workforce to heighten SA on COVID-19 and eminent zoonotic viruses. Pragmatic COVID-19 recovery strategies have been recommended by CP literature. From interview responses with tourism executives and CPs, a novel and interdisciplinary collaboration between CPs and tourism is revealed on pandemic management and SA.

Keywords: COVID-19 lockdown, community pharmacists (CPs), situational awareness (SA), tourism recovery, pandemic early warning system, OODA loop (observe, orient, decide, act)

Suggested Citation

McCartney, Glenn and Ung, Carolina Oi Lam and Ferreira Pinto, José, Creating Tourism Situational Awareness During Covid-19: A Collaborative Approach between Community Pharmacists and the Tourism Industry. Available at SSRN: https://ssrn.com/abstract=3913054

Glenn McCartney (Contact Author)

University of Macau - Faculty of Business Administration ( email )

Macau

Carolina Oi Lam Ung

University of Macau - State Key Laboratory of Quality Research in Chinese Medicine

Taipa
Macau

José Ferreira Pinto

University of Macau ( email )

P.O. Box 3001
Macau

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