Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic

Ricardo Pastore

doi:doi:10.11648/j.sjbm.20221001.14

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Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic

Ricardo Pastore

Received: 21 June 2021 Accepted: 17 August 2021 Published: 25 February 2022

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Abstract

COVID-19 pandemic is not just a public health issue; it is an event that is disrupting the social order in several dimensions. In the field of consumption, the changes imposed by quarantine and social distance promoted a rush to purchase via digital resources, forcing consumers and retailers to adapt quickly. In the wake of changes, channels and brands have become vulnerable, as consumers have switched to distance shopping via e-commerce or mobile apps, not always keeping the same previous preferences, but developing new and new experiences buying days. Knowing new behaviors is imperative for brands and channels and this article presents a model with key moments in the omnishopper experience that immediately adapts to the needs of scholars and specialists facing such a challenge. The model was developed from a qualitative study based on Grounded Theory, a methodology that allows the researcher to develop substantive theories that meet the need to understand the phenomena in which both the researcher and the participants are part of the actors involved in the scene. This study innovated in procedures, using the WhatsApp application in the interview phase, avoiding face-to-face meetings. This is another advance to be taken advantage of in studies to be carried out during the COVID-19 pandemic.

DOI	10.11648/j.sjbm.20221001.14
Published in	Science Journal of Business and Management (Volume 10, Issue 1, March 2022)
Page(s)	20-29
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Innovation, Scientific Procedures, Pandemic, Qualitative Studies, Omnichannel Strategy

References

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Ricardo Pastore. (2022). Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic. Science Journal of Business and Management, 10(1), 20-29. https://doi.org/10.11648/j.sjbm.20221001.14

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Ricardo Pastore. Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic. Sci. J. Bus. Manag. 2022, 10(1), 20-29. doi: 10.11648/j.sjbm.20221001.14

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AMA Style

Ricardo Pastore. Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic. Sci J Bus Manag. 2022;10(1):20-29. doi: 10.11648/j.sjbm.20221001.14

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@article{10.11648/j.sjbm.20221001.14,
  author = {Ricardo Pastore},
  title = {Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic},
  journal = {Science Journal of Business and Management},
  volume = {10},
  number = {1},
  pages = {20-29},
  doi = {10.11648/j.sjbm.20221001.14},
  url = {https://doi.org/10.11648/j.sjbm.20221001.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20221001.14},
  abstract = {COVID-19 pandemic is not just a public health issue; it is an event that is disrupting the social order in several dimensions. In the field of consumption, the changes imposed by quarantine and social distance promoted a rush to purchase via digital resources, forcing consumers and retailers to adapt quickly. In the wake of changes, channels and brands have become vulnerable, as consumers have switched to distance shopping via e-commerce or mobile apps, not always keeping the same previous preferences, but developing new and new experiences buying days. Knowing new behaviors is imperative for brands and channels and this article presents a model with key moments in the omnishopper experience that immediately adapts to the needs of scholars and specialists facing such a challenge. The model was developed from a qualitative study based on Grounded Theory, a methodology that allows the researcher to develop substantive theories that meet the need to understand the phenomena in which both the researcher and the participants are part of the actors involved in the scene. This study innovated in procedures, using the WhatsApp application in the interview phase, avoiding face-to-face meetings. This is another advance to be taken advantage of in studies to be carried out during the COVID-19 pandemic.},
 year = {2022}
}

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TY  - JOUR
T1  - Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic
AU  - Ricardo Pastore
Y1  - 2022/02/25
PY  - 2022
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AB  - COVID-19 pandemic is not just a public health issue; it is an event that is disrupting the social order in several dimensions. In the field of consumption, the changes imposed by quarantine and social distance promoted a rush to purchase via digital resources, forcing consumers and retailers to adapt quickly. In the wake of changes, channels and brands have become vulnerable, as consumers have switched to distance shopping via e-commerce or mobile apps, not always keeping the same previous preferences, but developing new and new experiences buying days. Knowing new behaviors is imperative for brands and channels and this article presents a model with key moments in the omnishopper experience that immediately adapts to the needs of scholars and specialists facing such a challenge. The model was developed from a qualitative study based on Grounded Theory, a methodology that allows the researcher to develop substantive theories that meet the need to understand the phenomena in which both the researcher and the participants are part of the actors involved in the scene. This study innovated in procedures, using the WhatsApp application in the interview phase, avoiding face-to-face meetings. This is another advance to be taken advantage of in studies to be carried out during the COVID-19 pandemic.
VL  - 10
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Author Information

Ricardo Pastore

Retail Lab, Escola Superior de Propaganda e Marketing (ESPM), S?o Paulo, Brazil

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APA Style

Ricardo Pastore. (2022). Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic. Science Journal of Business and Management, 10(1), 20-29. https://doi.org/10.11648/j.sjbm.20221001.14

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ACS Style

Ricardo Pastore. Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic. Sci. J. Bus. Manag. 2022, 10(1), 20-29. doi: 10.11648/j.sjbm.20221001.14

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AMA Style

Ricardo Pastore. Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic. Sci J Bus Manag. 2022;10(1):20-29. doi: 10.11648/j.sjbm.20221001.14

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@article{10.11648/j.sjbm.20221001.14,
  author = {Ricardo Pastore},
  title = {Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic},
  journal = {Science Journal of Business and Management},
  volume = {10},
  number = {1},
  pages = {20-29},
  doi = {10.11648/j.sjbm.20221001.14},
  url = {https://doi.org/10.11648/j.sjbm.20221001.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20221001.14},
  abstract = {COVID-19 pandemic is not just a public health issue; it is an event that is disrupting the social order in several dimensions. In the field of consumption, the changes imposed by quarantine and social distance promoted a rush to purchase via digital resources, forcing consumers and retailers to adapt quickly. In the wake of changes, channels and brands have become vulnerable, as consumers have switched to distance shopping via e-commerce or mobile apps, not always keeping the same previous preferences, but developing new and new experiences buying days. Knowing new behaviors is imperative for brands and channels and this article presents a model with key moments in the omnishopper experience that immediately adapts to the needs of scholars and specialists facing such a challenge. The model was developed from a qualitative study based on Grounded Theory, a methodology that allows the researcher to develop substantive theories that meet the need to understand the phenomena in which both the researcher and the participants are part of the actors involved in the scene. This study innovated in procedures, using the WhatsApp application in the interview phase, avoiding face-to-face meetings. This is another advance to be taken advantage of in studies to be carried out during the COVID-19 pandemic.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Innovation in Qualitative Studies Procedures: A Conceptual Model about Omnishopper Experience in Times of COVID-19 Pandemic
AU  - Ricardo Pastore
Y1  - 2022/02/25
PY  - 2022
N1  - https://doi.org/10.11648/j.sjbm.20221001.14
DO  - 10.11648/j.sjbm.20221001.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 20
EP  - 29
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20221001.14
AB  - COVID-19 pandemic is not just a public health issue; it is an event that is disrupting the social order in several dimensions. In the field of consumption, the changes imposed by quarantine and social distance promoted a rush to purchase via digital resources, forcing consumers and retailers to adapt quickly. In the wake of changes, channels and brands have become vulnerable, as consumers have switched to distance shopping via e-commerce or mobile apps, not always keeping the same previous preferences, but developing new and new experiences buying days. Knowing new behaviors is imperative for brands and channels and this article presents a model with key moments in the omnishopper experience that immediately adapts to the needs of scholars and specialists facing such a challenge. The model was developed from a qualitative study based on Grounded Theory, a methodology that allows the researcher to develop substantive theories that meet the need to understand the phenomena in which both the researcher and the participants are part of the actors involved in the scene. This study innovated in procedures, using the WhatsApp application in the interview phase, avoiding face-to-face meetings. This is another advance to be taken advantage of in studies to be carried out during the COVID-19 pandemic.
VL  - 10
IS  - 1
ER  -

Copy | Download