Research Note
Building emotional attachment during COVID-19

https://doi.org/10.1016/j.annals.2020.103006Get rights and content

Highlights

  • Shared emotions can establish emotional attachment with tourists.

  • Emotional attachment increases intentions to visit after the current pandemic ends.

  • This can be crucial for tourism recovery after COVID-19 ends.

Keywords

COVID-19
Crisis communication
Experimental studies
Risk perception

Cited by (0)

Lukman Aroean is Lecturer in Marketing and Consumer Behaviour at the University of East Anglia. Focusing on consumer experience and strategic marketing in social media, creative & tourism industry, he has published in the International Journal of Operations & Production Management, International Journal of Research in Marketing, Computers in Human Behavior, Qualitative Market Research, Journal of Marketing Management, Journal of Consumer Behaviour, Advances in Consumer Research, Journal of Strategic Marketing and Kindai Management Review.

Zhifeng Chen is a Lecturer (Assistant Professor) in Accounting and Finance at the University of the West of England in the UK. She got her PhD in Management from the University of Bath. Her work is cross-disciplinary by nature, characterized by the use of psychological theories and experimentation to gain insights into fundamental social and accounting issues, with a particular focus on tourism and retailing.

Haiming Hang is an Associate Professor in Marketing at the University of Bath. His main research areas are consumer psychology, tourism, retailing and corporate social responsibility. He has published in leading journals such as Journal of Consumer Psychology, Business Ethics Quarterly, Journal of Advertising Research and International Journal of Advertising. His research has been reported in different media such as BBC One Breakfast, Channel 4 News, Observer, Independent and Daily Telegraph (front page).

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