PT. Pertamina Retail: Indonesian fuel retail expansion dilemma in pandemic COVID-19
Publication date: 13 October 2022
Abstract
Learning outcomes
Students are expected to integrate decision-making tools and frameworks to create decisions under uncertainty. Students are expected to understand the general business process of fuel retail industry.
Case overview/synopsis
PT. Pertamina Retail (PTPR) is a subsidiary of PT. Pertamina, an Indonesian state-owned oil and natural gas company. In the first quarter of 2020, PTPR’s sales volume decreased due to the COVID-19 pandemic’s large-scale social restrictions. Iin Febrian was just appointed as President Director in March 2020; he must formulate a survival strategy facing COVID-19 pandemic uncertainties. The case elaborates on PTPR’s decision to expand immediately or hold. Scenarios and expected values have been given to simplifying the calculation of a decision tree. The case also challenges students to think critically on providing a strategy to survive during the COVID-19 pandemic and beyond using decision tree analysis and BCG Matrix or Ansoff Matrix.
Complexity academic level
BA level and MBA program in Decision Analysis Course or Strategic Management Course.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.
Keywords
Acknowledgements
Reviewer of EMCS for providing constructed feedback for the Case Study.Research Office School of Business and Economics in Universitas Prasetiya Mulya for conducting case studies workshop and internal competition.
Citation
da Silva, E.N., Saraswati, D. and Mislihah, R.A. (2022), "PT. Pertamina Retail: Indonesian fuel retail expansion dilemma in pandemic COVID-19", , Vol. 12 No. 4. https://doi.org/10.1108/EEMCS-09-2021-0296
Publisher
:Emerald Publishing Limited
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