Corona virus pandemic: entrepreneurial orientation and its influence on firm performance - evidence from emerging software industry
by P.S. Rajeswari; P. Suganthi
International Journal of Business Excellence (IJBEX), Vol. 31, No. 1, 2023

Abstract: In this competitive scenario the software startups are galloping as their products and services are essential for improving global economy. Present juncture of corona pandemic crisis with sudden deep pitfall of economy, also disturbed the software startups growth alarmingly. Healthcare, video meetings, online sales delivery services and other online related services like artificial intelligence in emergency room, and virtual reality boomed well, but on the software industry, it created pitfalls in growth. This study would be aims to improve the performance of software startups. This research focuses on investigating and identifying factors influencing software firm performance by studying the link between entrepreneurial orientation as stimuli in the presence of control variable and field moderator activities. Thus this paper focuses in analysing the impact of multi-dimensionality concept of entrepreneurial orientation on firm performance in Indian software industry. Autonomy and proactiveness under entrepreneurial orientation are emerged as major stimuli for instigating the firm performance through the factors called human capital, firm size, social performance and efficiency. Strategies are suggested to incorporate in the current contingent situation to revitalise and fortify the performance of software startups.

Online publication date: Thu, 21-Sep-2023

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