Tourist’s Perceptions of Jeju Island During the COVID-19 Pandemic

May 31, 2023  |  Vol.9, No.5  |  PP. 377-387  | PDF

AUTHORS:

Hwa-Yeol Choi, Department of Airline Service Management, Jeju International University, Korea

Yoo-Kyung Lee, Korea Convergence Tourism Institute, Korea

KEYWORDS:

Jeju Island, Jeju Tourism Market, Tourist Perception, Pandemic Situation, COVID-19

Abstract

The COVID-19 pandemic has had a significant impact on Korea. In particular, tourists' perception of Jeju Island changed during COVID-19. During the COVID-19 period, the number of Korean tourists on Jeju Island maintained or increased. However, in order to return to a new tourism market when regulations on overseas travel are gradually being lifted, research on the level of awareness of the Jeju tourism market is needed. Therefore, this study investigates the changes in the perceptiom of tourists scheduled to visit Jeju Island through the deregulation of COVID-19, and to propose the need for various policy changes for tourists visiting Jeju Island. This study was conducted for about 40 days from August 9 to September 17, 2021. An online survey was conducted on 1,500 potential Korean tourists who were scheduled to visit Jeju Island after COVID-19. As a method for analyzing the survey of potential tourists, frequency analysis by question was conducted, and SPSS 23, a statistical program package, was used as a tool for analysis. The main results are as follows. Due to COVID-19, awareness of hygiene and safety was higher than before. As an implication of this study, it is proposed to create tourism policies and tourism products for small tourists on Jeju Island due to COVID-19, and various policies related to this should be promoted.

References:

[1] UNWTO, Impact of COVID-19 in global tourism made clear as UNWTO counts the cost of standstill, (2020)
Avaliable from: https://www.unwto.org/news/impact-of-covid-19-on-global-tourism-made-clear-as-unwto-counts-the-cost-of-standstill
[2] World Tourism Organization, INTERNATIONAL TOURIST NUMBERS COULD FALL 60-80% IN 2020, (2020)
Avaliablw from: https://www.unwto.org/news/covid-19-international-tourist-numbers-could-fall-60-80-in-2020
[3] K. Mehta, C. Panse, Effect of covid-19 pandemic: Tourism and hospitality industry, Cardiometry, (2022), No.22, pp.406-414.
DOI: http://dx.doi.org/10.18137/cardiometry.2022.22.406414
[4] World O Meter, Coronavirus Cases, (2020)
Avalible from: https://www.who.int/emergencies/diseases/novel-coronavirus-2019?adgroupsurvey={adgroupsurvey} &gclid=CjwKCAiAuaKfBhBtEiwAht6H776mkfxZeEdok81ypi4qL1D6HACfi-cyZDzqP8Ug3N_v0gnCR73RJBoCqB8QAvD_BwE
[5] Y. N. Kim, S. H. Hong, An Exploratory Study on Optimistic Bias in Risk Perception of COVID 19: Perspectives of Jeju Visitors, Journal of Tourism Science, (2020), Vol.44, No.8, pp.79-101.
DOI: http://dx.doi.org/10.17086/JTS.2020.44.8.79.101
[6] UNWTO, IMPACT OF COVID-19 ON GLOBAL TOURISM MADE CLEAR AS UNWTO COUNTS THE COST OF STANDSTILL, (2020)
Avalible from: https://www.unwto.org/news/impact-of-covid-19-on-global-tourism-made-clear-as-unwto-counts-the-cost-of-standstill
[7] Jeju Tourism Association, Jeju visitor statistics for February 2020, (2020)
Avaliable from: https://www.jejudatahub.net/data/view/data/20
[8] Jeju Special Self-Governing Province Tourism Association, Accumulated number of tourists in the first half of 2022, (2022)
[9] D. Ravindra, Impact of COVID-19 on Tourism Sector of Asia & Pacific Countries Evidence from 20 Asia-Pacific Countries, Electronic Journal, (2021)
DOI: http://dx.doi.org/10.2139/ssrn.3780713
[10] Ministry of Culture, Sports and Tourism, 2020 National Travel Survey, (2021)
Avaliable from: https://datalab.visitkorea.or.kr/site/portal/ex/bbs/View.do;ksessionid=j4DO-lcT4H7Y L41i0 woBzODOJU9XtVx9J8N4xIDT.wiws01?cbIdx=1127&bcIdx=298156&pageIndex=1&tgtTypeCd=&searchKey=&searchKey2=&tabFlag=N&subFlag=Y&cateCont=spt06
[11] Jeju Tourism Organization, Jeju Island Travel Trend Analysis, (2021)
Avalible from: https://ijto.or.kr/korean/Bd/view.php?btable=pds&bno=332&pds_skin=&p=1&lcate=2
[12] Jeju Provincial Council, Post-COVID-19 Tourism Market Perception Change Research Survey, (2021)
Avaliable from: https://know.tour.go.kr/ptourknow/knowplus/kChannel/kChannelPeriod/kChannelPeriodDetail 19Re.do?seq=103070
[13] Y. Rongbin, R. Roshnee, W. Santoso, The Effects of Risk Aversion and Uncertainty Avoidance on Information Search and Brand Preference: Evidence from the Chinese Dairy Market, Journal of Food Products Marketing, (2022), Vol.28, No.6, pp.257-275.
DOI: http://dx.doi.org/10.1080/10454446.2022.2106606
[14] A. Jordan, L. M. Sarah, L. Karin, University students’ travel risk perceptions and risk-taking willingness during the COVID-19 pandemic: A cross-sectional study, Travel Medicine and Infectious Disease, (2023), Vol.51, 102486.
DOI: http://dx.doi.org/10.1016/j.tmaid.2022.102486
[15] G. B. Juan, M. Victoria, S. Miriam N. S. Maria, Travel risk perceptions and behavior in the course of the COVID-19 pedemic 2021: a cluster analysis, Journal of Policy Research in Tourism, Leisure and Events, (2022)
DOI: http://dx.doi.org/10.1080/19407963.2022.2098964

Citations:

APA:
Choi, H. Y., Lee, Y. K. (2023). Tourist’s Perceptions of Jeju Island During the COVID-19 Pandemic. Asia-pacific Journal of Convergent Research Interchange (APJCRI), ISSN: 2508-9080 (Print); 2671-5325 (Online), KCTRS, 9(5), 377-387. doi: 10.47116/apjcri.2023.05.31.

MLA:
Choi, Hwa-Yeol, et al. “Tourist’s Perceptions of Jeju Island During the COVID-19 Pandemic.” Asia-pacific Journal of Convergent Research Interchange, ISSN: 2508-9080 (Print); 2671-5325 (Online), KCTRS, vol. 9, no. 5, 2023, pp. 377-387. APJCRI, http://apjcriweb.org/content/vol9no5/31.html.

IEEE:
[1] H. Y. Choi, Y. K. Lee, “Tourist’s Perceptions of Jeju Island During the COVID-19 Pandemic.” Asia-pacific Journal of Convergent Research Interchange (APJCRI), ISSN: 2508-9080 (Print); 2671-5325 (Online), KCTRS, vol. 9, no. 5, pp. 377-387, May 2023.