NON-FINANCIAL INCENTIVES FOR EMPLOYEES AS A CRITERION FOR ENSURING THE FUTURE OF THE COMPANY IN A PANDEMIC (based on research results using Celebrium-X technologies)

DOI: 10.36871/ek.up.p.r.2021.07.01.008
UDC 331.2: 316 (045)

Authors

I. V. NOVIKOVA,
Expert on Non-monetary Employee Motivation, President of the Group of Companies In-Eo HR-solutions, Moscow, Russia
M. E. RODIONOVA,
Candidate of Sociological Sciences, Associate Professor, Department of Political Science, Financial University under the Government of the Russian Federation; PR & GR Director Celebrium-labs, Moscow, Russia

Abstract

The article raises the problem of non-material incentives for employees as a criterion for ensuring the future of the company in the context of a pandemic. The article presents secondary data from McKinsey, Nordea and the 2020 meta-analysis “Interest Fit and Job Satisfaction: A Systematic Review and Meta-Analysis”, as well as the results of the author's research obtained using the Celebrium X technology. The aim was to identify the true, current state of employee engagement at Optimum.

Keywords

corporate culture, remuneration, motivation, employee, emotional support, Celebrium X.