header

Survivability Scenario of SMEs in Facing COVID-19 Crisis Based on the Social Commerce Framework

18 Pages Posted: 18 Dec 2021 Publication Status: Preprint

See all articles by Apol Pribadi Subriadi

Apol Pribadi Subriadi

Institut Teknologi Sepuluh Nopember - Department of Information Systems

Shinta Amalia Kusuma Wardhani

Institut Teknologi Sepuluh Nopember - Department of Information Systems

Abstract

Government regulations that limit social and community activities to reduce the COVID-19 Pandemic have a very negative impact on the economy. This negative impact has a more profound effect on SMEs because this business model is highly dependent on sales flow. Falling demand will significantly threaten the survival of SMEs. To overcome this impact, SMEs need to consider digital technology to better market their products. Social commerce, a new e-commerce business model, is becoming an online sales platform that helps businesses connect with customers and gain a competitive edge. This study aims to develop scenarios for the ability of SMEs to survive the impact of the COVID-19 Pandemic. We create scenarios based on a social commerce framework with four components: customer, platform, merchant, and context. These components are mapped in ITIL 4 to obtain scenarios of practical and well-documented actions by SMEs affected by the COVID-19 Pandemic. This study uses canonical action research to apply scenarios to affected SMEs and then evaluates how those scenarios can help SMEs survive based on their financial performance. This study proposes applicable social commerce scenarios to encourage the ability of SMEs to withstand the impacts of the COVID-19 Pandemic.

Keywords: Social Commerce, Survivability SME, COVID-19 Pandemic

Suggested Citation

Subriadi, Apol Pribadi and Kusuma Wardhani, Shinta Amalia, Survivability Scenario of SMEs in Facing COVID-19 Crisis Based on the Social Commerce Framework. Available at SSRN: https://ssrn.com/abstract=3988693 or http://dx.doi.org/10.2139/ssrn.3988693

Apol Pribadi Subriadi (Contact Author)

Institut Teknologi Sepuluh Nopember - Department of Information Systems ( email )

Indonesia

Shinta Amalia Kusuma Wardhani

Institut Teknologi Sepuluh Nopember - Department of Information Systems ( email )

Indonesia

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
52
Abstract Views
300
PlumX Metrics