The impact of COVID-19 on Consumer Behaviour on spending pattern with respect to Mobile Phones and the impact of Anti-Chinese Sentiment towards buying of foreign brands

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Punit Tibrewala

Abstract

COVID-19 pandemic has brought the world to a standstill. People are locked in their houses having a very low option to move out during the lockdown period. The objective of the study is to focus on the impact of COVID-19 on consumer behaviour towards the use of mobile phones and their view towards Made in India products. The consumption pattern of individuals might be altered due to COVID-19 as there is no knowledge of when everything will be resumed back to normal. A survey sheet was floated to collect individual data via responses using social media platforms, blogs and calls. These responses would provide data for further analysis to determine the outcome of the study. Hypothesis testing method is used for the data analysis and to interpret the results


 

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