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Original Artikel |
Datum |
Titel |
Autoren Alle Autoren |
| 1 |
[GO] |
2025―Sep―08 |
The Impressions Brands Make in Times of Crisis: An Analysis of Impression Management Strategies Used in Pandemic-Themed Advertising |
Juliana Fernandes, Ekaterina Romanova, Sigal Segev, Regina Jihea Ahn |
| 2 |
[GO] |
2024―Jul―18 |
Causes and Effects of Social Media Engagement in Luxury Fashion Marketing: A Comparative Study Over the COVID Pandemic |
Jiayi Huang, Peng Zhou |
| 3 |
[GO] |
2024―Jan―17 |
“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses |
Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo, Camilla Teran |
| 4 |
[GO] |
2023―Okt―04 |
Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy |
Yoon-Joo Lee, Eric Haley, Yuanyuan Shang |
| 5 |
[GO] |
2023―Jul―18 |
COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory |
Evgeniia Belobrovkina, Shelly Rodgers |
| 6 |
[GO] |
2023―Jan―06 |
To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks |
Amanda S. Bradshaw |
| 7 |
[GO] |
2022―Dez―09 |
Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials |
Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller, Hye Soo Chang |
| 8 |
[GO] |
2022―Jun―13 |
Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany |
Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter, Barbara Mueller |
| 9 |
[GO] |
2021―Jan―26 |
Covid-19 and Advertising: The Case for a Paradigm Shift |
Harsha Gangadharbatla |
