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original article |
Date |
Title |
Authors All Authors |
| 1 |
[GO] |
2026―Jan―21 |
Erratum: Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot |
|
| 2 |
[GO] |
2025―Oct―15 |
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot |
Pooja Sangha, Rose Weeks, Emily Miller, João Sedoc, Helen Lacey, Christine Liang, Smisha Agarwal |
| 3 |
[GO] |
2025―Sep―09 |
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies |
Henry Osebor Obinomen, Mari Juntunen |
| 4 |
[GO] |
2023―Dec―11 |
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic |
Hue Trong Duong, Mor Yachin, Zachary B. Massey |
| 5 |
[GO] |
2023―Jun―07 |
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance |
Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee, Ja Kyung Seo |
| 6 |
[GO] |
2023―May―17 |
Hell for consumer addiction?: thematic analysis of COVID-19 narratives in a gambling support forum |
Luke Brownlow, En Li |
| 7 |
[GO] |
2023―Feb―01 |
What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior |
Samar Rahi |
| 8 |
[GO] |
2023―Jan―05 |
Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic |
Muslim Amin, Halimin Herjanto |
| 9 |
[GO] |
2022―Oct―11 |
Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea |
Seongwon Choi, Thomas Powers |
| 10 |
[GO] |
2021―Aug―10 |
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model |
Kojo Kakra Twum, Daniel Ofori, Gloria Kakrabah-Quarshie Agyapong, Andrews Agya Yalley |
| 11 |
[GO] |
2021―Aug―04 |
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic |
Ing Grace Phang, Bamini K.P.D. Balakrishnan, Hiram Ting |
| 12 |
[GO] |
2021―Apr―06 |
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising |
Payal S. Kapoor, Vanshita Singhal |
| 13 |
[GO] |
2021―Feb―13 |
Why are some people not socially distancing during COVID-19? A segmentation study |
Denni Arli, Tyson Ang, Shuqin Wei |
