| |
original article |
Date |
Title |
Authors All Authors |
| 1 |
[GO] |
2024―Mar―26 |
Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19 |
Kibum Youn |
| 2 |
[GO] |
2023―Jan―11 |
Technology Adoption and Promotion in the Age of Skepticism: Examining COVID-19 Mitigation through Technological and Human Factors |
Lan Ni, Wenlin Liu, Yan Huang, Miao Pan |
| 3 |
[GO] |
2022―Dec―30 |
Hanging Out with My Pandemic Pal: Contextualizing Motivations of Anthropomorphizing Voice Assistants during COVID-19 |
Fanjue Liu |
| 4 |
[GO] |
2022―Nov―12 |
“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses |
Jing Yang, Mengtian (Montina) Jiang, Taeyoung Kim |
| 5 |
[GO] |
2021―Nov―26 |
Gamifying Employer Branding: Attracting Critical Talent in Crisis Situations like COVID-19 |
Neerja Kashive, Vandana Tandon Khanna, Kshitij Kashive, Anuja Barve |
| 6 |
[GO] |
2021―Mar―10 |
“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism |
Jing Yang, Juan Mundel |
