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Original Artikel |
Datum |
Titel |
Autoren Alle Autoren |
| 1 |
[GO] |
2024―Sep―11 |
COVID-19 pandemic: advancing international marketing theory and guiding practice |
Michael Christofi, Olga Kvasova, Elias Hadjielias |
| 2 |
[GO] |
2024―Jan―02 |
Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UK |
Dorothy Ai-wan Yen, Benedetta Cappellini, Jane Denise Hendy, Ming-Yao Jen |
| 3 |
[GO] |
2023―Aug―08 |
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance: a cross-cultural study during the COVID-19 pandemic |
Saeedeh Rezaee Vessal, Judith Partouche, Insaf Khelladi, Sylvaine Castellano, Mehmet Orhan, Rossella Sorio |
| 4 |
[GO] |
2023―Aug―01 |
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic |
Lee Heng Wei, Ong Chuan Huat, Ramayah Thurasamy |
| 5 |
[GO] |
2023―Jul―22 |
International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic |
Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou, Demetris Vrontis |
| 6 |
[GO] |
2023―Mai―02 |
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers |
Denitsa Dineva, Jan Breitsohl, Holger Roschk, Masoumeh Hosseinpour |
| 7 |
[GO] |
2023―Mrz―07 |
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis |
Pilar Talón-Ballestero, Lydia González-Serrano, M. Dolores Flecha-Barrio, Alicia Orea-Giner |
| 8 |
[GO] |
2023―Feb―10 |
Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination |
Wasim Ahmad, Enrico Battisti, Naeem Akhtar, Muhammad Ishfaq Ahmad, Ramiz Ur Rehman |
| 9 |
[GO] |
2022―Sep―14 |
CSR communication and international marketing: Insights from the COVID-19 pandemic |
Anna Farmaki, Elias Hadjielias, Hossein Olya, Babak Taheri, Maria Hadjielia Drotarova |
| 10 |
[GO] |
2022―Sep―01 |
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic |
Huda Khan |
| 11 |
[GO] |
2022―Sep―01 |
Consumer pandemic animosity: scale development and validation |
José I. Rojas-Méndez, Marta Massi, Elena Gallito |
| 12 |
[GO] |
2022―Aug―16 |
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis |
Meletios I. Niros, Angelica Niros, Yannis Pollalis, Qing Shan Ding |
| 13 |
[GO] |
2022―Jul―14 |
Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management |
Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Svetla Marinova, Paul Christodoulides |
| 14 |
[GO] |
2022―Jun―26 |
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities |
David A. Griffith, Goksel Yalcinkaya |
| 15 |
[GO] |
2022―Jun―06 |
New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19 |
Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan |
| 16 |
[GO] |
2022―Feb―23 |
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration |
Bodo B. Schlegelmilch, Kirti Sharma, Sambbhav Garg |
