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Original Artikel |
Datum |
Titel |
Autoren Alle Autoren |
| 1 |
[GO] |
2024―Apr―12 |
Do You Care to Share? The Negative Effect of Sponsored Content on the Behavioral Engagement with a Social Media Post Containing a COVID-19 Message |
Ágnes Buvár, Eszter Balogh, Attila Marcelián Dobai, Judit Tessényi |
| 2 |
[GO] |
2022―Nov―28 |
Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements |
Jiemin Looi, Deena Kemp, Yong Whi Greg Song |
| 3 |
[GO] |
2022―Jun―15 |
Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube |
Yang Feng, Huan Chen |
| 4 |
[GO] |
2022―Mai―04 |
The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads |
Mengtian Jiang, Jing Yang, Eunsin Joo, Taeyoung Kim |
| 5 |
[GO] |
2021―Aug―26 |
Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand-Social Issue Fit and Brand Opportunism |
Juan Mundel, Jing Yang |
