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Original Artikel |
Datum |
Titel |
Autoren Alle Autoren |
| 1 |
[GO] |
2022―Aug―16 |
Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising |
Chen Lou, Xuan Zhou, Xun (Irene) Huang, Chen Qiu, Mingquan Yuan |
| 2 |
[GO] |
2022―Mai―16 |
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19 |
Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Erik van Schooten, Guda van Noort |
| 3 |
[GO] |
2021―Okt―10 |
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19 |
Sidharth Muralidharan, Sanjukta Pookulangara |
| 4 |
[GO] |
2020―Jun―09 |
Advertising and COVID-19 |
Charles R. Taylor |
|
