| |
original article |
Date |
Title |
Authors All Authors |
| 1 |
[GO] |
2022―Jan―04 |
Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19 |
Carrie La Ferle, Sidharth Muralidharan, Osnat Roth-Cohen |
| 2 |
[GO] |
2021―Nov―02 |
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern |
Garrett Rybak, Alicia M. Johnson, Scot Burton |
| 3 |
[GO] |
2021―Jul―21 |
Pop-Up Special Section Introduction: Advertising and COVID-19-Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands |
Laura F. Bright, Hope Jensen Schau |
| 4 |
[GO] |
2021―Jun―25 |
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks |
Mengtian Jiang, Naa Amponsah Dodoo |
| 5 |
[GO] |
2021―Jun―21 |
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic |
Peeter W. J. Verlegh, Stefan F. Bernritter, Verena Gruber, Noud Schartman, Francesca Sotgiu |
| 6 |
[GO] |
2021―Jun―21 |
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption |
Ha Eun Kim, Yoon-Na Cho, Nara Youn |
| 7 |
[GO] |
2021―Jun―19 |
COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent |
Patrick van Esch, Yuanyuan (Gina) Cui, Shailendra Pratap Jain |
| 8 |
[GO] |
2021―Jun―08 |
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance |
Heather Shoenberger, Eunjin (Anna) Kim, Yuan Sun |
| 9 |
[GO] |
2021―Jun―04 |
Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis |
Federico Mangiò, Giuseppe Pedeliento, Daniela Andreini |
| 10 |
[GO] |
2020―Aug―30 |
Nudging to Reduce the Perceived Threat of Coronavirus |
Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, et al. (+3) Jae-Eun Kim, Jacob C. Lee, Yung Kyun Choi |
