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COVID Antworten in den wissenschaftlichen Zeitschriften der Welt


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Springer Science and Business Media LLC: Journal of Marketing Analytics
  Original Artikel Datum Titel Autoren   Alle Autoren
1 [GO] 2024―Aug―24 How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic? Dan-Cristian Dabija, Veronica Câmpian, Bernd Philipp, David B. Grant
2 [GO] 2024―Apr―02 Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics Ramy A. Rahimi, Grace S. Oh
3 [GO] 2022―Okt―10 Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country Jose Ribamar Siqueira Junior, Enrique ter Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen, Nathalie Peña-García
4 [GO] 2022―Feb―07 Assessing the effects of COVID-19-related risk on online shopping behavior João Coelho Soares, Ricardo Limongi, João Henriques De Sousa Júnior, Weverson Soares Santos, Michele Raasch, Lenoir Hoeckesfeld
5 [GO] 2021―Nov―09 Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic Jia Li, Rachel McCrary
6 [GO] 2020―Jun―03 The importance of high-quality data and analytics during the pandemic Maria Petrescu, Anjala S. Krishen
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