| |
original article |
Journal |
Date |
Title |
Authors All Authors |
| 1 |
[GO] |
Korean Journal of Marketing |
2023―Dec―04 |
The Impact of COVID-19 on New Product Diffusion: Evidence from the Korean Movie Market |
Youseok Lee, Jongdae Kim |
| 2 |
[GO] |
Korean Journal of Marketing |
2022―May―26 |
Contrasting Effect of Spoiler on Content Purchase: COVID19 Pandemic Example |
Kang Jun Choi, Poya Chang, Jae Young Lee |
| 3 |
[GO] |
Korean Journal of Marketing |
2021―Sep―01 |
Threat of COVID-19 and Immediate Reward-Seeking Behavior: An Event-Related Potential Study |
Mei Ling Yin, Han Na Choi, Eun-Ju Lee |
| 4 |
[GO] |
ASIA MARKETING JOURNAL |
2021―Feb―23 |
“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020 |
Cristina Freitas de Jesus |
| 5 |
[GO] |
Korean Journal of Marketing |
2020―Dec―02 |
The Effect of the COVID-19 outbreak on Increasing Returns to Information: Evidence from the Korean Popular Music Market |
Jongdae Kim, Youseok Lee |
