| |
original article |
Date |
Title |
Authors Max. 6 Authors |
| 1 |
[GO] |
2023―Dec―04 |
Thematic analysis of Direct-To-Consumer Advertising (DTCA) for vaccination campaigns during the COVID-19 pandemic: Healthcare experts’ insights |
Mohammad Reza Paygah, Amir Mohammad Colabi |
| 2 |
[GO] |
2023―Jun―14 |
Elucidating the linkage between advertisements embedded with emotional appeals and the brand relationship quality during the COVID pandemic |
Priyanka Garg, Sumanjeet Singh, Pankaj Chamola, Amit Kumar, Minakshi Paliwal |
| 3 |
[GO] |
2023―Mar―27 |
The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety |
Dooyeon Park, Bruno Schivinski, Hilary Duns-McKay, Bartholomew Heeren, Elizabeth McLachlan |
| 4 |
[GO] |
2023―Jan―25 |
Did we really need a pandemic to fast-track technology? |
Ioanna Papasolomou, Yioula Melanthiou |
| 5 |
[GO] |
2022―Jul―20 |
Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements |
Daneshwar Sharma, Rahul Meena |
| 6 |
[GO] |
2022―Jul―17 |
Sharing healthy lifestyle information on social media during the COVID-19 pandemic: a moderated mediation model |
Balamoorthy S, Bibhas Chandra |
| 7 |
[GO] |
2022―Jun―21 |
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic: a study from Lebanon |
Rana Bou Saada, Imad Bou-Hamad, Dunia Harajli |
| 8 |
[GO] |
2022―Mar―17 |
Marketing mobile payment to baby boomers during COVID-19 pandemic: The role of emotional appeal, advertising creativity and perceived value |
Zazli Lily Wisker |
| 9 |
[GO] |
2021―Dec―27 |
Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan |
Chiao-Chieh Chen, Yu-Ping Chiu |
| 10 |
[GO] |
2021―Sep―10 |
Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations |
Ali B. Mahmoud, Joan Ball, Daniel Rubin, Leonora Fuxman, Iris Mohr, Dieu Hack-Polay, Nicholas Grigoriou, Aziz Wakibi |
