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Original Artikel |
Datum |
Titel |
Autoren Max. 6 Autoren |
| 1 |
[GO] |
2023―Jan―18 |
Which brands do consumers become attached to? The roles of brand concepts and brand positioning in the context of COVID-19 |
Yuanyuan Cai, Mengmeng Wang, Haiyang Huang, Quanyu Jiang |
| 2 |
[GO] |
2022―Nov―09 |
Driving a difference: the role of the Covid-19 pandemic in U.S. consumers’ information search behaviors and purchasing of Japanese automobiles |
Aidin Namin, Seth Ketron |
| 3 |
[GO] |
2022―Okt―31 |
Brand equity and stock performance in time of crisis: evidence from the COVID-19 pandemic |
Maryam Farhang, Omid Kamran-Disfani, Arash H. Zadeh |
| 4 |
[GO] |
2022―Jul―14 |
The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation |
Taeyoung Kim, Jing Yang, Myungok Chris Yim |
| 5 |
[GO] |
2022―Mrz―10 |
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic |
Jueman (Mandy) Zhang, Yi (Jasmine) Wang |
| 6 |
[GO] |
2022―Feb―28 |
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital |
Sajani Thapa, Francisco Guzmán, Audhesh K. Paswan |
| 7 |
[GO] |
2021―Dez―14 |
Consuming in a crisis: pandemic consumption across consumer segments and implications for brands |
Meheli Basu, Vanitha Swaminathan |
| 8 |
[GO] |
2021―Nov―19 |
The impact of COVID-19 on online product reviews |
Omer Cem Kutlubay, Mesut Cicek, Serdar Yayla |
